TikTok Shop - Incubation Community Manager - Electronics, Office and Books

Responsibilities

Company Overview
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Overview
We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. TikTok Shop—Electronics, Office, and Books—is looking for a retail champion to help us build our business and drive the growth of our category. This role sits in our larger Category Operations team, which supports key and enterprise accounts, social sellers, and emerging brands.

About the role:
We are seeking passionate and skilled individuals to join our US commercial team and contribute to the development of a thriving social commerce ecosystem for buyers, sellers, and creators. The role of Incubation Community Manager—Electronics, Office, and Books involves providing strategic guidance and mentorship to improve resource accessibility, creating and implementing tailored support initiatives, monitoring progress, and fostering a collaborative environment that fosters innovation and success. You will collaborate closely with category managers, creator specialists, and cross-functional partners to pitch, educate, and onboard sellers onto TikTok Shop.


Responsibilities:

Focus on newly onboarded high-potential sellers on TikTok Shop, develop an incubation strategy to foster sustainable growth and success throughout their lifecycle.
Identify opportunities to enhance the incubation program experience for community-managed sellers through scalable solutions, and support the implementation of these initiatives.
Conduct in-depth analyses to understand seller segments and root causes impacting seller performance, providing valuable seller insights for product development and process enhancements.
Manage channel communication and seller interactions, utilizing instant messaging and other methods for mass account management activities such as forecasting, issue resolution, seller education, and incubation program oversight.
Curate and disseminate knowledge to promote best practices across internal and external teams.
Develop e-commerce content guidelines and seller success strategies, including video and Live content, offering strategic content recommendations and support to community-managed sellers.

Qualifications

Minimum Qualifications:
- 3+ years experience of e-commerce business management
- Strong knowledge of the US e-commerce landscape, consumer demands, digital evolution and mobile transformation.
- Excellent written and verbal communication skills, experience in a highly results-oriented environment with external customer interaction is required.
- A good team player, fast learner, and open to changes.
- Attention to detail, affinity with numbers, be logical and strong at problem solving.

Preferred Qualifications:
- Mixed experience in both marketplace platform and brand side is highly preferred.
- 2+ years experience in e-commerce merchandising, live and short video content strategy, or account management
-Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

【For Pay Transparency】Compensation Description (annually