Job Title: Loyalty & Engagement Marketing Manager 

Overview 

The Loyalty & Engagement Marketing Manager plays a key role in strengthening customer relationships by designing and executing loyalty and engagement strategies that drive retention, deepen product adoption, and increase lifetime value. This role focuses on creating meaningful, customer-first experiences that reinforce Huntington’s commitment to looking out for people—helping customers get more value from their relationship with the bank. 

Key Responsibilities 

Loyalty Strategy & Program Management 

• Support the development of loyalty programs to encourage deeper customer relationships 

• Develop and manager various sweepstakes campaigns 

Lifecycle & Campaign Management 

• Build and deploy targeted, personalized campaigns across email, mobile, online banking, and other owned channels 

• Support key lifecycle initiatives including onboarding, activation, cross-sell, and retention 

• Develop test-and-learn plans to optimize engagement (messaging, timing, offers, channel mix) 

• Analyze customer behavior, segmentation, and lifecycle trends to identify opportunities 

• Translate data into actionable recommendations to improve engagement and retention 

Cross-Functional Collaboration 

• Work closely with Cross-Functional teams to integrate loyalty into the broader customer experience 

• Align loyalty initiatives with acquisition, onboarding, and engagement strategies 

• Support cross-functional business partners on business case development for both loyalty & engagement campaigns 

Customer Experience Optimization 

• Identify friction points in the customer journey and recommend improvements 

• Champion a customer-first mindset, ensuring loyalty and engagement programs deliver meaningful value 

Qualifications 

• Bachelor’s degree in Marketing, Business, or related field 

• 5+ years of experience in loyalty marketing, CRM, lifecycle marketing, or customer engagement 

Preferred Skills 

• Ability to translate complex insights into clear, actionable recommendations ​​

• Experience with loyalty program platforms or rewards ecosystems 

• Excellent project management and organizational skills.

• Familiarity with regulatory considerations in financial services (compliance, consent, communication guidelines) as they relate to lifecycle marketing