Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Enablement Specialist Sr within PNC's Marketing organization, you will be based in a PNC Marketing Hub location.

In this role, you will build marketing messaging based on defined business requirements using Pega Customer Decision Hub (CDH). You will interact with teams across Product, Marketing, Technology, and our delivery channels to coordinate the successful deployment of new marketing creatives.

Responsibilities include:

*Interpreting business requirements to develop business rule logic within Pega to create targeted marketing campaigns
*Provide consultation with business partners across Product and Marketing
*Perform quality control checks on developed logic
*Coordinate across business and technology teams
*Manage multiple projects and meet target deadlines
*Assisting lower level analysts


Preferred Skills:

Experience with customer decisioning software such as Pega Customer Decision Hub (CDH)
Pega Decisioning Consultant certification
HTML coding proficiency
SQL knowledge
Understanding of a Test/QA/Production environment structure
Interest in Marketing Technology
Strong communication and problem solving skills

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

 

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Supports coordinated planning, execution, and oversight across defined functional areas to enable marketing objectives. Functional scope may include strategy, planning, and change enablement; governance, risk, and control management; and channel activation. Applies established processes and guidance to enable efficient and compliant marketing operations.
• Contributes to marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working. Partners across Marketing to assess and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution. Assists in evaluating existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution. Applies foundational enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization. 
• Executes marketing workflows, governance routines, and tools in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework. Participates in the resolution of operational issues, risk considerations, and cross‑functional coordination, applying established processes and exercising judgment in escalating matters to promote consistent application of controls and accountability. Supports planning, coordinating, and scheduling marketing enablement activities across Marketing teams.
• Executes and delivers marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management. Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes. Supports a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.
• Applies foundational marketing enablement expertise to support coordination, decision support, and continuous improvement initiatives. Collaborates with marketing teams to effectively leverage processes, governance routines, platforms, and tools in support of business outcomes. Demonstrates accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, gover