Marketing Audience Operations Lead Business Execution Consultant

About this role:

Wells Fargo is seeking a talented Lead Business Execution Consultant to join our growing Marketing Audience Operations team as part of Enterprise Marketing Services organization. In this role you will partner with stakeholders and play a pivotal role as an analytical consultant for various marketing campaigns aimed at maximizing financial returns, assessing key marketing levers for future optimization, and providing strategic consultation on marketing data to enable marketing campaigns. Additionally, you will be responsible for developing and implementing marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency.

In this role, you will:

• Lead and develop strategic efforts with the Line of Business that will lead to Marketing campaigns, specifically advising on available data to target, segment and personalize to achieve campaign strategies
• Lead the strategy and resolution of highly complex and unique challenges related to Audience Operations that require solid analytical skills, extensive knowledge of Business Execution, and understanding of marketing, delivering longer term and large scale solutions
• Coordinate and consult with Audience Operations Delivery team to ensure audience development is completed according to campaign strategies
• Partner closely with Channel Strategy and Governance to effectively translate strategy into execution, ensuring channel capabilities are effectively leveraged for optimized campaign design
• Manage the Audience Operations deliverable schedule and workflow calendar to ensure execution work is delivered on-time
• Maintains awareness of key Regulatory and Compliance campaign requirements to ensure applicable exclusions are included within campaign targeting strategies
• Able to build and deliver a campaign leveraging Audience Operations platforms for building and channel activation
• Consult and coach Marketing through the Operational & Workflow steps necessary to complete the marketing lifecycle, maintaining strong partnership with Channel Execution throughout and completing the workflows (as defined in Procedures) where necessary
• Provide leadership to identify and design the development of new data-based solutions that drive process efficiency, speed to market and mitigate risks
• Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership with the ability to present to senior executives across multiple business units

Required Qualifications:

• 5+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5 + years' experience working in Marketing Execution functions, supporting the operational and analytical strategic delivery of marketing campaigns
• Experience in Marketing Analytics with Adobe Audience Manager, Pega or other analytics tool used to inform marketing strategy and execution
• Ability to prioritize and manage multiple workstreams, initiatives, and deliverables simultaneously
• Experience in Project management
• Experience in Audience Targeting
• Strategic consultant with experience mapping out a strategic roadmap with marketing leadership

Job Expectations:

• Willingness to work on-site at stated location on the job opening.
• This role offers a hybrid work schedule.
• Ability to travel up to 10% of the time.
• This position is not eligible for Visa sponsorship.

Posting Locations:

• 800 S Jordan Creek Parkway, West Des Moines,
• 401 S Tryon Street, Charlotte, NC 28202
•  250 John Carpenter Fwy Texas
• 660 S 4th Street Minneapolis MN
• 2800 S Price Rd Chandler AZ

Select locations are considered for current WF employees – Concord, CA & San Francisco, CA.

• 333 Market Street, San Francisco, CA 94103
• 1755 Grant Street, Concord, CA 94520

Required locations listed above. Relocation assistance is not available for this position

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation p