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Specialist, GTM Excellence Operations

Nike
Washington, United Statesfull_timeVerifiedPosted 15 Dec 2025

About the role

The GTM Excellence team leads an integrated Go-To-Market (GTM) process across the Nike sport offense to “Win at the Moment of Choice” with our consumer. The person in this position will drive clarity, cultivate story-telling, and deliver GTM tools aligned with our Asia-Pacific/Latin America (APLA) priorities that inspire, educate, and serve the APLA Sport Marketplace. This Marketplace consists of Geo/Territory MPU teammates and external Partners.

As the APLA GTM Excellence Operations Specialist your mission will be to maintain and deliver best-in-class tools, communications, and reports across digital content, physical samples and other workstreams in support of sales leadership. This includes but is not limited to: managing the flow of digital content from Global to GEO to territory, creating and managing in-season tools surrounding asset tracking and coverage, driving seasonal calendar and communications processes, as well as supporting creation and delivery of seasonal sell-in packages.

WHO WE ARE LOOKING FOR

A self-starting, motivated teammate that is able to engage cross-functionally to align and deliver premium tools, communications, and reporting to our Global, GEO, and Territory stakeholders.

WHAT YOU WILL WORK ON

Ensure that APLA GTM Excellence seasonal strategy and plans are performed efficiently and on-time

  • ·Work with Global Go to Market Content teams to develop, maintain, and communicate seasonal vision and execution to internal upstream and downstream Marketplace Channels (MPU) teams

  • ·Support creation and deployment of internal and external communication through Slack, E-Mail, and Campaign Monitor

  • ·Assist in the development and documentation of seasonal publishing standards and standard methods to optimize operations, communication, and use of guidelines for internal and external experiences

  • Develop and maintain AirTable and communication tools for tracking GTM deliverables and Code Gates, and communicate those tools to cross-functional teams, giving leadership and team visibility to our work

Own Content Management and Execution for Global Geo Pivot (GGP) and Seasonal Partner Alignment (SPA)

  • ·Organize, communicate and deliver seasonal content to Territory teammates and Marketplace Channels partners through Nike.net

  • Create seasonal based lookbooks to support delivery of KIT (Keep it Tight) product for territory GTM teams

  • ·Audit content delivery from Global Teams and ensure that content is being organized and delivered efficiently to our territory teams

  • Provide succinct content delivery communication through the season in a timely manner

Own Seasonal Storytelling Opportunities and Process as it relates to Global Geo Pivot (GGP)

  • ·Upload and tag all APLA created seasonal assets into DOWNLOAD//Seasonal Assets and DOWNLOAD//Retailer Assets.

Sample Tracking for Geo: Provide updates, resolve issues, and communicate accordingly with those impacted

  • ·Pull and consolidate Global tracking reports across all business units from varied systems

  • ·Share updates to all Territories via email or Slack as needed throughout the season

Operations Reporting: Create and deliver a variety of reports to support seasonal execution

  • ·Share order and product attribute reports with cross-functional teams to support sample import

  • ��Consolidate information to support asset coverage reporting and projects, aligned to seasonal deliveries

Drive the Geo GTM x Sport Integration Model

  • Liaise with one sport squad, be the voice of GTM tools to that sport, ensuring the cross-functional sport squad understands sales tools deliverables each season.

  • Represent the sport priorities and sales tools needs to the GTM team and ensure sport GTM priorities land in territory

WHO YOU WILL WORK WITH

You will be working with APLA Geo cross functional teammates in Merchandising and Operations, Marketing, and Marketplace to elevate our seasonal process. In addition you will be engaging with our Global Partner Go To Market teammates to ensure key deliverables and timelines are hit that enable our MPU teams to operate efficiently and effectively to give best-in-class tools

WHAT YOU BRING

Education and Experience

  • Bachelor’s degree in Marketing, Business, Communications or related field. Will accept any suitable combination of education, experi

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Company

Nike

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