Director of Marketing

BASIS Education is seeking a detail-oriented and strategic Director of Marketing to lead the planning and execution of marketing initiatives that support student enrollment, school growth, and brand awareness.

Come join an organization that is leading a transformation in standards for public education. BASIS Education provides services to BASIS Charter Schools, the highest-performing public school network in the U.S. This is an exciting opportunity to join a fast-growing team of innovative marketers. Visit enrollbasis.com to learn more about us!

Overview

The Director of Marketing is responsible for driving strategic enrollment, lead generation, and brand growth across all marketing channels. This role blends data-driven performance marketing with creative, community-centric storytelling to accelerate awareness, inquiries, applications, and conversions. The Director oversees full-funnel initiatives-including paid media, lifecycle marketing, analytics, and marketing automation-while leading a high-performing team and partnering closely with school, regional, and executive leaders.

Key Responsibilities

Growth Strategy & Leadership

• Develop and execute a comprehensive growth marketing strategy focused on awareness, lead generation, application volume, and conversion optimization.

• Build and manage annual growth plans for enrollment cycles, events, and campaigns.

• Forecast performance, set KPIs, and communicate results.

• Lead and mentor a team across digital and analytics functions.

Paid Media & Performance Marketing

• Oversee all paid search, paid social, programmatic display, retargeting, and outdoor/digital advertising initiatives.

• Optimize budget allocation across channels to maximize ROI and lower CPA.

• Run rapid testing cycles (A/B tests, creative iteration, landing page optimization).

• Manage agency relationships and internal resources as needed.

Data, Analytics & Optimization

• Build dashboards and reporting to track funnel performance, channel attribution, and campaign impact.

• Use insights to guide creative decisions, channel strategy, and budget reallocation.

• Analyze all touchpoints-including website, paid media, email/SMS, content, and on-campus events-to identify friction points and opportunities for growth.

Website & Conversion Optimization

• Oversee website performance with a focus on SEO, UX, conversion rates, and key user pathways.

• Partner with content/web teams to implement testing (CRO, landing pages, site architecture).

• Develop resource hubs and digital experiences that drive inquiries and applications.

Qualifications

• 7+ years of experience in marketing, growth marketing, or performance marketing roles.

• Proven experience managing paid media, demand generation, and marketing automation.

• Strong analytical skills, including comfort with dashboards, data modeling, and attribution.

• Hands-on experience with CRM and marketing tools (e.g., HubSpot, SchoolMint, Salesforce, Marketo).

• Experience leading teams and managing agencies or contractors.

• Ability to thrive in a fast-paced, mission-driven environment.

• Exceptional communication, project management, and cross-functional collaboration skills.

Preferred Experience

• Experience in education, charter schools, or related industry preferred.

• Prior work scaling enrollment, admissions, revenue, or user acquisition programs.

• Experience with localized marketing in multiple cities/regions.

Benefits and Salary:

• Salary for this position is competitive and dependent on education and experience
• BASIS Ed offers a comprehensive benefits package, including but not limited to:
  • Employer paid medical and dental insurance
  • Vision insurance
  • PTO
  • Ability to add dependents
  • 401k with partial match that grows over time
  • Employee Assistance Program
  • Childcare Savings Opportunity (KinderCare tuition discount)

Reasonable Accommodations Statement
To perform this job successfully, an individual must