Digital Acquisition Marketing Specialist

<div class="content-intro"><h3><strong>Where A-Players Thrive.</strong></h3> <p>We’re an employee-owned, vertically-integrated builder of some of America’s most popular health &amp; wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. <a href="https://www.goldenhippo.com/whatwedo">Learn more about our brands.</a></p></div><p><strong>We’re Looking For A: Digital Acquisition Marketing Specialist</strong></p> <p><strong>Location:</strong> <strong>Hybrid (Woodland Hills, CA)</strong></p> <p><strong>What You’ll Be Doing: </strong>The Digital Acquisition Marketing Specialist is responsible for managing Golden Hippo’s campaigns on multiple ad platforms including but not limited to: Meta, Google Ads, Display and native networks, Tiktok and others.</p> <ul> <li>Set-up, manage, analyze, and optimize paid media campaigns and budgets on a daily, weekly, and monthly basis in order to hit strict CPA and ROI goals, while maintaining or growing spend.</li> <li>Regularly ideate, implement, and measure results of A/B testing for ad creatives and landing pages in order to optimize for brand KPIs.</li> <li>Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.</li> <li>Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.</li> <li>Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.</li> <li>Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90 day customer retention.</li> <li>Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.</li> </ul> <p><strong>Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):</strong></p> <ul> <li>High School or GED Equivalent</li> <li>1-3 year of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.</li> <li>Experience optimizing sales funnels via A/B testing.</li> <li>Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics &amp; goals.</li> <li>Bachelor’s Degree (preferred)</li> <li>3 years of Dig