Sr. Specialist, Marketing Technology

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking an experienced and strategic Sr. Specialist, Marketing Technology to join our Global Marketing Technology team. This role is designed for a well-rounded professional who combines deep technical expertise across the Adobe Experience Cloud with a strong foundation in digital marketing, data strategy, and marketing operations. 

The successful candidate will bring hands-on proficiency across Marketo Engage, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Experience Manager (AEM), and more while demonstrating the strategic mindset to connect platform decisions to measurable business outcomes. You will operate at the intersection of technology and marketing, partnering with Campaign, Product, Architecture, and Operations teams to deliver a scalable, compliant, and high-performing MarTech ecosystem. 

This position is ideal for a practitioner who thinks strategically, operates with an automation-first mindset, and actively leverages AI to drive efficiency, personalization, and marketing impact at scale. 

Key Responsibilities: 

Platform Administration and Optimization 

• Administer and optimize Marketo Engage, including Smart Campaigns, lead scoring, lifecycle management, segmentation, and database governance 
• Manage audience creation, data schemas, and segment activation within Adobe Experience Platform (AEP) Real-Time CDP 
• Design and maintain customer journeys in Adobe Journey Optimizer (AJO), ensuring consistent and personalized cross-channel experiences 
• Oversee content components, templates, and digital asset management within Adobe Experience Manager (AEM) 

Data Strategy and Integrations 

• Architect and maintain end-to-end data flows across CRM, CDP, marketing automation, and analytics platforms 
• Enforce data quality standards, identity resolution, and consent management within AEP 
• Manage Marketo to CRM bi-directional sync, Adobe Experience Cloud connectors, and third-party platform integrations 
• Apply ETL (Extract, Transform, Load) concepts and integration patterns to support reliable, scalable data pipelines across the MarTech stack 

Campaign Execution and Digital Marketing 

• Partner with Campaign teams to plan and execute multi-channel programs across email, nurture, events, and paid media 
• Build and optimize automated programs that reduce manual effort and improve campaign velocity and consistency 
• Apply email marketing best practices including deliverability, SPF/DKIM/DMARC configuration, IP warming, dynamic personalization, and A/B testing 
• Monitor and report on platform and campaign performance, surfacing insights to guide continuous optimization 

Governance, Compliance, and Operations 

• Implement and maintain governance frameworks ensuring compliance with GDPR, CASL, CAN SPAM, and CCPA regulations 
• Produce and maintain platform documentation, operational runbooks, and change management processes 
• Develop and manage subscription and consent programs across all marketing channels and platforms 
• Support platform upgrades, sandbox testing, and feature rollouts across the Adobe ecosystem 

Qualifications

• 5 to 8 years of progressive experience in marketing technology or marketing operations 
• Working knowledge of AJO journey design, channel configuration, and campaign management 
• Minimum 3 years in a B2B enterprise tech environment managing complex, multi-platform MarTech ecosystems 
• Familiarity with AEM content management, component authoring, and DAM workflows 
• Proven expertise in Marketo Engage administration across the full platform capability set 
• CRM integration experience  
• Hands-on experience with AEP: data ingestion, Real-Time CDP, identity resolution, and audience activation
• Demonstrated track record implementing data governance and regulatory compliance programs 

Technical Skills 

• Marketo Engage: Email 2.0, Dynamic Content, Tokens, Snippets, Velocity Scripting 
• RESTful API integrations and webhoo