Product Marketing Director

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, the Portfolio Product Marketing team is responsible for developing the highest level messaging; positioning the company as the leader in AI, data, CRM and the emerging category of digital labor. 

Our team is growing, and we are looking for someone that loves to lead, embraces new opportunities, is innovative, and thrives in fast-paced environments to deliver consistent excellence. We are looking for a messaging and positioning guru to drive consistency and clarity across our global marketing team. 

Responsibilities:

• Messaging and Positioning: Develop and maintain compelling product messaging and positioning for the entire Salesforce portfolio, ensuring consistency and differentiation in the market.

• Messaging Hierarchy and Translation: Create and manage a clear messaging hierarchy that can be effectively translated for different regions, lines of business, and industries, ensuring global consistency and audience relevance.

• Single Source of Truth: Establish and maintain a single source of truth document that tracks messaging changes and updates, providing a centralized reference for all stakeholders.

• Training and Education: Conduct ongoing training sessions for marketing teams to ensure a deep understanding of the messaging framework, its evolution, and its application across various contexts.

• Message Testing: Design and execute message testing initiatives to validate messaging effectiveness and gather insights for continuous improvement.

• Market Intelligence: Maintain a deep understanding of Salesforce products, customer needs, and competitive landscapes to develop unique and impactful messaging that distinguishes Salesforce in the market.

• Sales enablement: Develop effective sales training materials and operationalize enablement, making it easy for sales to understand our product offerings, key positioning, and marketing efforts

• Core PMM content: Update and maintain core Salesforce pages, like the product overview, homepage, What is Salesforce?, Our Story, as well as overview deck, messaging grab and go, Trailhead Trails, etc.

• Cross-Functional Collaboration: Partner closely with campaigns, enablement, creative, and PMM teams to translate messaging into impactful marketing materials and initiatives.

Requirements:

• 10+ years of experience in product marketing or a related field.

• Proven experience in leading messaging and positioning development for a complex product portfolio.

• Expertise in crafting clear, compelling, and differentiated messaging that resonates with target audiences.

• Strong understanding of global markets and the ability to adapt messaging for diverse regions and cultures.

• Excellent communication and presentation skills to effectively convey messaging strategies and conduct training as well as bring our message to customers at SICs and Salesforce events. 

• Ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels.

• Able to nimbly adapt to changes and keep up with the pace of the business and the industry.

• Data-driven approach to decision-making and a focus on measurable results.

• Experience with Salesforce products and/or other SaaS and B2B technology platforms is preferred.

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