Digital Engagement Team Lead
U.S. BankAbout the role
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
As the Digital Engagement Team Lead, you are responsible for end-to-end delivery and optimization of U.S. Bank’s marketing personalization campaigns in its owned digital channels, i.e., the public website, secure online banking portal, and mobile app. By coaching and mentoring a small team of business line-dedicated Engagement Managers while personally overseeing marketing operations for one of the bank's key business lines, you will drive continual improvement of campaign planning, intake, tactics, execution, timing, and reporting through both direction and example. The ideal candidate has a track record of translating business strategy into successful digital marketing tactics and will be comfortable liaising between business line executives, marketing leaders, and marketing technology delivery teams. In addition to accelerating growth through relentless operational excellence, you must serve as a thought leader in the company, helping to engage senior decision-makers and drive consensus around innovation opportunities such as new creative capabilities, analytics-driven experimentation and automation, and AI-powered personalization strategies.
Basic Qualifications:
Bachelor's degree or equivalent work experience, and 10 or more years of experience in marketing, communications, digital engagement, customer experience, or related fields, including five or more years of leadership experience.
Demonstrated success leading enterprise-scale strategies, influencing senior leaders, driving measurable business outcomes, and managing complex cross-functional initiatives.
Preferred Skills/Experience:
Prior leadership of digital or marketing transformation initiatives involving complex client engagement and/or stakeholder management responsibilities
Exceptional program management skills, preferably in an agile environment
Deep understanding of the end-to-end digital marketing campaign process including strategy, project intake, content development, creative and compliance reviews, testing, release, and results measurement and optimization
Intimate knowledge of paid digital advertising formats (i.e., programmatic and social), development processes, and optimization methods
Experience with Adobe marketing platforms such as Journey Optimizer, Offer Decisioning, or Target preferred; significant experience with mar tech or ad tech ecosystems is required
Expert at evaluating the digital sales funnel for opportunities to improve performance through analysis of conversion and abandonment rates, benchmarking, user research, etc.
People leader with a track record of coaching a high-performing team
Strong organizational, interperson
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