Sr. CRM & Lifecycle Marketing Manager

ABOUT USAt Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.Longevity. Opportunity. Vision.Enjoy the game!
ABOUT YOUWe are looking for a Sr. CRM & Lifecycle Marketing Manager who is strategic, resourceful, analytical, and customer-driven to join our Global Marketing team. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to own and evolve CRM programs that drive engagement, retention, and acquisition across a global customer base.Strong marketing automation expertise, cross-functional collaboration, segmentation strategy, and lifecycle thinking are essential, along with experience in fintech, SaaS, gaming, or adjacent tech-driven industries. The ability to manage multiple campaigns, communicate across stakeholders, and turn insights into action will be key to your success in this role.If you’re passionate about crafting personalized and scalable CRM journeys, and love enhancing customer engagement and helping developers grow their businesses through strategic lifecycle marketing, we would love to hear from you!

Responsibilities

• Act as the strategic owner of CRM across the customer lifecycle to drive engagement, retention, and acquisition
• Execute and champion personalized, automated, and data-driven communications through email and other CRM channels
• Develop and optimize trigger/model-based journeys and lifecycle flows
• Identify and address gaps in the customer journey, driving movement through the marketing funnel
• Lead CRM segmentation strategies and ensure message personalization across personas and lifecycle stages
• Collaborate with Business Development teams to assist with campaign messaging and nurturing unresponsive leads
• Align CRM campaigns with customer acquisition and demand generation strategies to drive qualified leads
• Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance
• Establish and manage a formal testing strategy across audiences and channels to continuously optimize performance and insights
• Partner with creative and copy teams to optimize email content and design, with a focus on efficiency and performance maximization
• Manage and scale multiple work streams to ensure timely delivery of all campaigns
• Stay current on competitive email and CRM trends within our market and parallel markets and use that knowledge to guide our email/CRM roadmap
• Track and share regular reports on campaigns to measure effectiveness and optimize
• Manage relationships with external agencies
• Collaborate across a matrixed organization, aligning stakeholders across marketing, product, business development, and customer success to drive lifecycle outcomes
• Maintain a customer and product-centric mindset with a focus on increasing customer retention, deepening engagement, and improving overall customer experience
• Balance creative storytelling with technical and analytical rigor to bring ideas to life through CRM campaigns

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of marketing experience developing and deploying CRM programs across multiple owned channels, either in-house or at an agency
• 1–3+ years direct experience with Salesforce Pardot and Marketing Cloud
• Experience with additional CRM tools and marketing automation platforms preferred (e.g., HubSpot, Marketo, Braze)
• Meticulous documentation and mapping skills to help manage the complex automations you build in easily digestible ways
• Understanding of marketing channel purposes and how they interact to move the customer towards a particular action
• Industry experience in fintech, SaaS, video games, or technology highly desirable
• Thorough knowledge of email marketing best practices, audience segmentation, and me