Senior Manager, Marketing Insight and Analytics

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

Publicis Sapient is looking for a technology and consulting Senior Manager for Marketing Insights and Analytics to join our team! You will gather insights, deliver and story tell insightful performance impact reporting for our Global Marketing, brand, and client acquisition services while creating the global strategy and operating model. You will work in a close-knit, dedicated, congenial team environment with a shared goal of delivering impact. Your expertise in leading and responding to high demand to expand our data science model quickly to our teams will be crucial in supporting the marketing function's strategies.

Your Impact:    

• Uncover meaningful insights from internal and external sources to propel action.
• Turn data observations into meaningful stories to drive organizational impact.
• Make insights easily digestible, accessible, and business-friendly for executive-level and marketing leadership to support data-driven decision-making with the organization.
• Present market research and consumer insights in easily consumable presentations, decks, and data visualizations.
• Interpret data and analyze results to find those insights using any means necessary, including statistical techniques.
• Drive teams to align on measurement objectives, marketing KPIs, OKRs, and strategy as a trusted partner to provide guidance on tactical optimizations and recommendations for testing.
• Contextualize marketing influence on business growth by weaving the data story from prospect to campaign engagement to revenue pipeline impact.

Qualifications

Your Skills & Experience:

• Have a strong analytical mindset and be comfortable working with complex data sets to identify patterns and insights that can inform business decisions.
• Experience analyzing customer data and behavior to gain insights into customer needs and preferences.
• Monitored and tracked marketing performance metrics to measure the effectiveness of marketing strategies and tactics.
• Identified opportunities for optimization and improvement in marketing activities and strategies.
• Built custom reports and dashboards to indicate program performance, and ensured report is intuitive and enabled insights.
• Strong written and verbal communication skills.
• Proficiency in PowerPoint is a must, proficiency in Adobe Analytics, Google Analytics, Pardot, Salesforce CRM, Datorama, and data visualization tools (e.g., PowerBI, Data Studio, Tableau) is a plus.

Set Yourself Apart With:

• Significant experience in putting together presentations story-laden with insights to senior leaders.
• Track record of collating insights across channels and programs to tell a meaningful, unified story.
• Prior experience working with Marketing Services or B2B Marketing teams is preferred; agency experience is welcomed.
• Ability to serve as a key contributor in a fast-paced, collaborative, and entrepreneurial environment.
• Interest in being a trusted source of information on industry trends and in sharing this knowledge.

Additional Information

Pay Range: $108,000 - $210,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

Benefits of Working Here:

• Flexible vacation policy; time is not limited, allocated, or accrued
• 16 paid holidays throughout the year
• Generous parental leave and new parent transition program
• Tuition reimbursement 
• Corporate gift matching program 

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable acco