Jobs and Careers

Director, Barracuda.com

United States, United StatesRemotefull_timeVerifiedPosted 23 Jun 2025

About the role

Job ID 26-197

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use. We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability. Envision yourself at BarracudaWe’re looking for a strategic and operationally strong Director, Web Marketing to lead the vision, execution, and optimization of Barracuda’s global web presence. This role owns the corporate website built on Adobe Experience Manager as a conversion engine and storytelling platform and will build out the strategies for our growing focus on personalization & self-service/automation.This position plays a pivotal role in accelerating multi-year growth objectives by leveraging our website as a high-performing digital engagement center that supports demand generation, account-based marketing, product adoption, and customer lifecycle engagement. You’ll lead a high-performing team across web development, project management, localization, and experience design. You’ll partner closely with digital, content, and analytics teams to deliver a high-impact, high-converting experience for buyers, customers, and partners. You’ll also serve as a cross-functional partner to sales, customer success, product marketing, IT, and regional marketing leads—ensuring the web strategy aligns with global go-to-market priorities and company-wide objectives. What you’ll be working on

Own the global strategy and roadmap for Barracuda’s web presence, maximizing our investment in the Adobe Experience Manager (AEM) platform
Drive conversion rate optimization through A/B testing, UX improvements, and buyer journey mapping
Build and execute a web personalization strategy using data and segmentation to drive targeted experiences
Co-own and drive SEO performance in close partnership with digital and content teams
Manage and mentor a team spanning developers, project management and localization
Oversee day-to-day web operations including functionality, tagging, governance, and QA
Collaborate with creative, product marketing, and comms teams on web content and design
Partner with analytics to define, optimize, and report on web engagement KPIs, and drive towards real-time performance dashboards

What you bring to the role

8–10 years in web marketing or digital experience, with leadership roles in B2B SaaS
Proven success driving personalization, conversion rate optimization, and user journeys
Previous experience building an e-commerce site is a plus
Strong command of AEM (Adobe Experience Manager) platform
Experience managing cross-functional web teams, including technical resources
Data-driven mindset with familiarity in analytics tools
Strong organizational, communication, and prioritization skills
Candidates may be located anywhere within the United States, as this position is open to remote work

What you’ll get from usA team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.