Senior Growth Systems & Marketing Technology Manager, Minecraft
MicrosoftAbout the role
At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play.
Why play? Well, play is at the heart of everything we do. It’s the blocky backbone of our games, the core of our development philosophy, and even the origin of our name. From the relentless experimentation of our endlessly inspiring community to the classrooms where Minecraft has become an essential teaching tool, play is the bedrock of our existence.
We enable millions to create and play together, connect people across the globe, and foster a community that is among the most active and passionate in the world. Our community is global and incredibly diverse. When we are developing anything within our franchise, we keep this in mind. We want everyone to not only feel included in Minecraft, but also to see themselves in what we make. Our goal is for the Mojang Studios team to be as diverse as our community.
Minecraft is seeking a Senior Growth Systems & Marketing Technology Manager to build the growth systems powering Minecraft's next phase of expansion. You will lead the integration of marketing technology, attribution, audience activation, web, commerce, and performance marketing capabilities that drive player acquisition, engagement, retention, and monetization at global scale.
Operating at the intersection of Performance Marketing, Lifecycle Marketing, Web, Commerce, SEO, ASO, Audience Activation, Attribution, and Marketing Technology, you will serve as the connective layer across teams, translating business priorities into scalable operational and technical solutions. Partnering closely with Marketing, Data & Analytics, Product, Engineering, and Franchise Technology Services (FTS), you will help design and operationalize the capabilities, processes, and measurement frameworks that power Minecraft's growth engine.
The Senior Growth Systems & Marketing Technology Manager combines strategic thinking, technical fluency, and operational rigor. They are comfortable navigating ambiguity, influencing without authority, managing complex cross-functional dependencies, and turning fragmented initiatives into integrated systems that deliver measurable business impact. This role is ideal for someone who enjoys connecting marketing, data, product, and technology to create scalable growth capabilities for one of the world's most iconic gaming franchises.
In the end, it’s the people of Mojang Studios that make this place truly special. When you join, you’ll find yourself in the company of incredibly bright, warm, and creative individuals – all united and working toward a single goal. Come help us reach it!
Responsibilities
Lead Growth Systems Integration
Own the connective layer across performance marketing, customer lifecycle engagement, affiliate marketing, search, audience activation, attribution, web experiences, and commerce.
Connect priorities, teams, and dependencies into a unified growth engine that drives player acquisition, engagement, retention, and monetization.
Identify, prioritize, and resolve cross-functional dependencies that impact business outcomes.
Drive Measurement, Attribution & Audience Activation
Define and align attribution frameworks, measurement standards, audience activation strategies, and performance metrics across marketing initiatives.
Partner with analytics teams to improve visibility into acquisition, engagement, retention, monetization, and marketing effectiveness.
Enable data-driven investment decisions through improved measurement and attribution capabilities.
Translate Business Priorities into Scalable Solutions
Convert marketing objectives into actionable requirements and execution plans.
Partner across marketing, product, engineering, analytics, and business teams to deliver growth capabilities at scale.
Ensure strategic priorities are translated into coordinated execution across multiple stakeholder groups.
Lead Growth Experiences Across Web & Commer
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