Regional Marketing Leader - Precision Sensors and Instrumentation

Regional Marketing Leader - Precision Sensors and Instrumentation
 

Are you a marketing leader looking for a new opportunity?

Do you have experience leading global regional marketing teams?

Join our Marketing Team!
 

Baker Hughes is the leading energy technology company, who delivers across the energy value chain through our market-leading business segments. Built on a century of experience and conducting business in over 120 countries. Our innovative technologies and services are taking energy forward! Making it safer, cleaner, and more efficient for people and the planet.
 

Partner with the best
 

The Regional Marketing Leader for the Precision Sensors and Instrumentation (PSI) business under Baker Hughes is responsible for the regional marketing strategy and activities that address market needs in a profitable way across the Druck, Panametrics, and Reuter Stokes brands. A successful candidate will be determined by this individual’s ability to develop a winning regional marketing strategy and to lead a team of regional marketers to grow lead and opportunity pipeline.

As a Regional Marketing Leader, you will be responsible for:

• Utilizing available market intelligence on customer requirements, unmet needs, and market trends, develop and own the regional marketing strategies for the three PSI businesses (Druck, Panametrics and Reuter Stokes).

• Developing and deploying a common process for Regional Marketing activities across the three PSI businesses that explains how regional marketing campaigns are conceptualized and executed.

• Developing an understanding of the differing needs and wants of each region, market, vertical and group of customers and tailor the regional marketing strategy accordingly.

• Partner with the Commercial teams, the Product and Digital Marketing teams and your team of Regional Marketers to develop marketing campaigns applicable for the needs of specific regions, encompassing areas of Marketing such as content localization, local content deployment channels, channel partner marketing, SEO/SEM, and tradeshows/events.

• Partner with the Product Marketing Leader – PSI and the Digital Marketing Leader – PSI to ensure that regional marketing campaigns are effectively deployed to as wide a target audience as is appropriate considering budget and bandwidth of team members.

• Provide leadership and direction to the Regional Marketing team to enable them to run impactful and effective regional marketing campaigns focused on generating leads and opportunity pipeline.

• Partner with the PSI Marketing Director to develop an all-encompassing marketing strategy for the Precision Sensors and Instrumentation business.

Fuel your passion
 

To be successful in this role you will have:

• Bachelor’s degree in marketing, business or another relevant subject from an accredited university or college, or equivalent knowledge and experience.
• Demonstrable, extensive experience in Regional Marketing.
• Demonstrable experience of building and leading cohesive and successful teams (preferably in Marketing and ideally Regional Marketing) and takes a hands-on approach, leading by example to get the job done.
• Demonstrable experience of setting a vision with goals and a plan and subsequent successful achievement of that plan.
• Exceptional oral and written English communication skills (additional languages would be advantageous).
• Technically competent with expertise in content localization and deployment, channel partner marketing, localized SEO/SEM, events management, and a wide range of other marketing skills
• Ability to work effectively cross-functionally with a wide range of globally located stakeholders.
• An influential, energetic, and enthusiastic mindset, with the drive, ambition, and resilience to make things happen and deliver outstanding performance.
• The ability to travel up to 20% for this role.

Desired Characteristics

• Master’s degree in business administration (MBA) or marketing or equivalent knowledge and experience
• Knowledge of markets and customers relating to core and new industries for PSI - including but not limited to - Aerospace, Automotive, Oil & Gas, Power Generation, Environmental (Hydrology, Meteorology, Oceanography) Electronics, Pharmaceutical, Agriculture, Energy Transition (including Hydrogen and Emissions Abatement) and other industrial markets strongly desired.
• Practical experience of customer and vendor interfaces and negotiations
• Ability to find successful solutions in an environment where ambiguity is present
• Ability to prioritize and manage own and team’s workload effectively