Senior Manager, Showroom Channel Marketing

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

Job Description

As the Senior Manager, Showroom Channel Marketing for North America, you will help shape and grow the House of Rohl® brands across wholesale showrooms in the US and Canada. In this collaborative role, you’ll partner with key business leaders to develop and execute strategies that drive meaningful growth in two key product categories: luxury plumbing fixtures and door & cabinet hardware.

Your focus will be on driving strategic planning, creating impactful sales tools, and developing growth plans for each brand in our showroom portfolio, including ROHL®, Riobel®, Perrin & Rowe®, Shaws®, Victoria + Albert®, EMTEK®, and Schaub. You will also guide the planning of customer training events, both in-showroom and offsite, with execution support from the Marketing Events Manager and the Training & Channel Manager.

This role includes managing two direct reports: one responsible for overseeing our co-owned showrooms across North America, and another focused-on Training & Channel Management across all showroom and hardware channels. You will collaborate closely with the sales team to ensure these initiatives strengthen customer relationships and expand our market presence, positioning our brands for continued success.

The ideal candidate is a collaborative, strategic marketing leader with experience managing cross-functional programs, driving business growth, and delivering impactful customer engagement, ideally within the kitchen and bath or B2B wholesale industry.

Location: This role is eligible for a hybrid schedule based in our headquarters in Deerfield, IL, at least 3 days per week (Tuesday/Wednesday/Thursday).

What you will be doing:

Strategic Planning:

• Lead quarterly and annual planning sessions to create go-to-market strategies for the showroom channel internally and with key customer partners.
• Identify opportunities to improve and expand sales tools, collaborating with internal teams to bring ideas to life.
• Develop annual growth plans for all House of Rohl® brands, adjusting strategies based on performance insights.
• Conduct research and competitive analysis to identify growth opportunities and recommend improvements.
• Oversee the creation of customer training materials with support from the Training & Channel Manager.
• Track key deliverables and ensure milestones are achieved to meet growth goals.

Customer Events & Engagement:

• Plan and execute customer training and influencer events to strengthen showroom engagement, partnering with the Marketing Events Manager.
• Launch incentive programs to recognize showroom consultants who drive product specifications.
• Manage and prioritize showroom budgets to focus on high-impact initiatives that drive growth.
• Oversee the distribution of showroom materials, samples, and promotional items to ensure brand visibility.
• Develop measurement tools to assess the effectiveness of programs and recommend adjustments.
• Build showroom expertise through field visits, participation in industry events, and ongoing collaboration with the sales team.

Showroom Management:

• Provide guidance and oversight for the House of Rohl Studio by EMCO locations in Canada, supporting the EMCO Channel Manager in optimizing sales performance.
• Influence the strategic direction for the House of Rohl Studio at the Mart, ensuring it supports all brands, channels, and regions.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 10+ years of experience in marketing leadership with P&L responsibility.
• Experience managing cross-functional programs and projects.
• Proficiency in Microso