Regional Marketing Manager

Job Title:  Regional Marketing Manager

Reports To:  Director of Field Marketing

Status: Full time

Category:  Marketing

Location Name:  REMOTE     

Location Address:  REMOTE from home office or on site at Service Experts locations

Join the team of experts and realize your true potential!

Why You Should Join the Service Experts Team? Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!

Position Summary:

Regional Marketing Managers will oversee and manage marketing strategy, marketing program planning and development for Service Experts local service centers for assigned regions.  

Key Responsibilities:

• Develop and implement Regional strategic marketing plans.
• Work with center management and Regional Directors on strategic marketing planning and development and implementation of marketing campaigns
• Market research planning and analysis
• Ensure Service Experts brand standards are consistently applied in all marketing communications
• Direct the development of revenue generating consumer campaigns for applicable Service Experts Centers
• Assist in the development of internal communication materials for consumer campaigns
• Review marketing performance using data from internal and external sources
• Review media efficiency and cost savings procurement for applicable centers
• Develop and implement test and control plans to improve direct marketing efficiency and effectiveness
• Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers
• Responsible for the effective implementation of all marketing programs within Region and Areas.
• Works with Corporate VP, Field Sales & Corporate Marketing as well as with Area Sales Managers, to develop national, regional and area marketing and sales promotions
• Provide field support for Corporate Marketing programs (co-ordination, execution, measurement & feedback)
• Post campaign analysis and communication of best practices
• Identify company partnership opportunities including local or regional utilities and partners
• Other duties as assigned

 

Required Qualifications:

• Bachelor degree required or equivalent work experience
• 5+ years marketing related experience
• 3+ years direct marketing and lead generation experience
• Ability to manage multiple projects simultaneously
• Creative and strategic thinker
• Superior analytical abilities and ability interpret multiple points of data
• Excellent interpersonal communication abilities
• Strong knowledge of marketing & advertising principles
• Advertising Agency management experience
• Prepared and available for travel within the Area and to Service Experts locations
• Exceptional problem-solving and planning skills
• A complete and thorough understanding of Word, Excel, PowerPoint, and other relevant office software
• Ability to assess the Regional/Area markets

 

Essential Skills:

• Strategy Development: Excellent strategic planning capabilities
• Communication: Strong verbal and written communication abilities with the ability to actively influence internal customers on marketing strategy
• Financial Acumen: Comfortable with managing and interpreting data (campaign evaluation and MROI)
• Organizational/Detail Oriented: Excellent organizational abilities that support complex project management
• Leadership: Ability to manage and direct external advertising agency
• Leadership: Ability to effectively delegate and direct tactical marketing responsibilities in accordance with marketing plans
• Attitude: Willingness to consider and accept new ideas, responsibilities and concepts
• Innovation: Always looking for new ideas to help improve programs, processes and systems.

What Do We Offer You as a Service Experts Employee? Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including:

• Competitive Pay with incentive opportunities.
• Paid Time Off and Company Holiday Pay.
• Medical, Dental, and Vision Insurance programs.
• 401(k) Retirement Savings Plan with company matching contributions.
• Life Insurance