Brand & Product Marketing Manager

Grand Design RV is currently looking for a Brand & Product Marketing Manager. As a Grand Design team member in this role, you will create and execute compelling on-brand marketing strategies specific to our Motorized (Lineage) RV Categories. Use industry and consumer insights to drive cross channel creative marketing activations across digital platforms, dealer showrooms, and paid media channels.

Our Story

Founded in 2012, Grand Design has become one of the fastest-growing RV brands in history and is consistently rated among the highest quality RV manufacturers in North America. Case in point? August 2023 was cause for celebration after Grand Design produced its 250,000th recreational vehicle. "Reaching this mark is not just a testament to the hard work and vision of our incredible team, but it is also a reflection of the trust and loyalty our customers have placed in us," (Don Clark, President and CEO).

"We strive for nothing less than customers for life." As our journey continues, Grand Design remains focused on its mission: to lead the industry in quality and innovation, while fostering a family-like connection among our team members, customers, and dealers.

That's our story and our journey. What's yours?

If you like working in a fast-paced environment, connect with purpose, execute with excellence, and are ready to transform the road ahead, we welcome you to begin your journey by applying today!

Key Areas of Responsibility:

Strategy and Positioning

• Collaborate on brand strategy and positioning efforts informed by segmentation and foundational research with Marketing Director and Product Managers
• Be the voice of the consumer/brand and collaborate with product managers to define product strategy, innovation roadmaps and key product launches
• Define product architecture (Key features and benefits (RTBs), innovation pipeline)
• Define sub-brand and product Key RTBs and value propositions

 

Launch Excellence

• Collaborate with product managers, internal sales teams, and other cross functional team members to develop, execute, and ensure launch excellence.
• Lead cross-channel creative campaigns, content development and production in partnership with the content creation team and outside agencies to deliver key RTB messages in a consistent, unique, and compelling way.
• Assist with media strategy and creative direction - search, display, video etc
• Create and execute plan to ensure online readiness on owned digital platforms (Website, Org. Social, etc.)
• Create and execute plan to ensure product showroom-readiness at the dealer showroom/lot.
• Create and execute plan to ensure product launch readiness at national, regional and local "consumer" and "dealer" shows and events (Hershey, Tampa, Open House)
• Define Influencer/Ambassador product integration in partnership with the social media lead

• Lead cross brand collateral initiatives when needed (Ex POP reordering process, construction poster, interior feature poster, etc.)
• Comfortable appearing on camera as needed for content or promotional purposes.

 

Continuous In-Market Optimization

• Inform consumer insights learning plan and translate key learnings into product attributes
• Analyze NPS/Customer Sat to influence product development
• Competitive analysis
• Trend monitoring & reporting

 

Education & Experience:

• Bachelor degree in marketing or related field
• Must have a minimum of 5 years of marketing experience (Product Marketing, Digital Marketing, Brand Strategy, Media Marketing)
• Must have some digital marketing experience
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Preferred: Experience in Microsoft Teams and Adobe Suite.

 

Physical Demands:

• Must be flexible to travel, 20% of ti