Field Marketing Ambassador-Arlington

POSITION TITLE:
Field Marketing Ambassador– Java House Grand Prix of Arlington

REPORTS TO:
Director, Marketing and Communications (GPA)

LOCATION:
Arlington, TX

FLSA STATUS:
Non-exempt

EMPLOYMENT TYPE:
Internship

DURATION OF INTERNSHIP:

September 2026 through March 2027

ABOUT US

At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:

• Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
• IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
• Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.

Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.

WHAT YOU’LL DO

As Field Marketing Ambassador will gain hands-on experience building brand presence and community engagement for one of North America's premier motorsports events. Beyond race weekend, you'll serve as the face of the Java House Grand Prix of Arlington at festivals, community events, partner activations, and grassroots marketing initiatives throughout the Dallas–Fort Worth area, helping introduce new audiences to the excitement of INDYCAR long before the green flag drops.

Working alongside the Java House Grand Prix of Arlington Marketing & Communications team, you'll represent the event as an official brand ambassador while driving fan awareness, supporting ticket sales initiatives, engaging directly with fans, generating leads, and helping execute experiential marketing activations that bring the Grand Prix to life across North Texas.

This is a hands-on, fast-paced internship ideal for students and emerging professionals who are passionate about sports marketing, live events, and fan engagement, and who want the unique opportunity to help launch and grow a premier professional sporting event from the ground up.

YOUR RESPONSIBILITIES

Field Marketing & Community Activation

• Represent JHGPA at local community events, festivals, and partner activations across the DFW area
• Set up, manage, and break down branded displays, signage, and collateral at off-site events
• Support execution of grassroots marketing initiatives, including sampling, giveaways, and street team activity
• Assist with logistics for school and community partnership programs, including outreach tied to JHGPA Pathways
• Help coordinate vendor and venue logistics for promotional placements and activation sites
• Encourage fans to sign up for giveaways, email lists, and promotions to help grow the JHGPA database

Brand Ambassadorship

• Serve as a kind, credible brand ambassador by developing in-depth knowledge of the event, INDYCAR, participating drivers, partners, and race weekend programming
• Engage fans and community members, answering questions and building excitement ahead of race weekend
• Capture photo and video content at community and promotional events to support recap and social content

Race Weekend

• Support fan engagement and activation zones during race weekend
• Assist with set-up and tear down of field marketing displays and activations
• Partner with internal teams to ensure consistent branding and messaging across all touchpoints

Other

• Develop and maintain outstanding working relationships with coworkers, community partners, and supervisors
• Develop and maintain knowledge of the INDYCAR brand and various athletes
• Track inventory of collateral, signage, and promotional giveaways
• Assist in compiling event recaps and activation performance summaries
• Expectation to be able to stand or walk for long periods of time
• Exposure to outdoor weather elements at community events and race weekend
• Other duties as assigned by the supervisor(s)

WHAT YOU BRING

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