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Brand Partnership and Sponsorship Specialist

BruntWork
UKRemotefull_timeVerifiedPosted 27 Mar 2025

About the role

This is a remote position.

Department: Business Development

Reports to: Founders

Job Summary:
The Brand Partnership and Sponsorship Specialist is responsible for identifying, securing, and managing strategic partnerships and sponsorship opportunities to align with the organization’s goals. This role involves relationship-building, coordinating sponsorship and partnership activities, and ensuring the successful execution of agreements to enhance brand visibility, engagement, and revenue.

Key Responsibilities:
  • Research & Outreach:
  • Identify and research potential brand partners and sponsorship opportunities.
  • Develop tailored pitches, proposals, and presentations for prospective partners.
  • Initiate and maintain communication with potential and existing partners.
  • Partnership and Sponsorship Management:
  • Negotiate and finalize partnership and sponsorship agreements, collaborating with legal teams when needed.
  • Oversee the delivery of contractual obligations for all sponsorships and partnerships, ensuring alignment with agreed goals.
  • Collaborate on co-branded content, activations, and events, ensuring a seamless integration into broader campaigns.
  • Event and Campaign Coordination:
  • Work closely with marketing and event teams to execute sponsor-related activities.
  • Coordinate branding placement, on-site logistics, and partnership deliverables during events or campaigns.
  • Ensure partners’ expectations are met while maintaining high-quality execution.
  • Relationship Building:
  • Cultivate and maintain strong, long-term relationships with partners and sponsors.
  • Act as the main point of contact for sponsorship and partnership-related inquiries and activities.
  • Provide regular updates and reports to partners on campaign or event progress and outcomes.
  • Performance Monitoring & Reporting:
  • Analyze and report the ROI and performance metrics of partnerships and sponsorships.
  • Identify areas of improvement and recommend enhancements for future initiatives.
  • Maintain accurate records of agreements, activities, and performance outcomes.

Qualifications:
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Proven experience in partnerships, sponsorships, or business development.
  • Strong communication, negotiation, and relationship-building skills.
  • Excellent organizational and project management capabilities.
  • Proficiency in CRM tools (e.g., Salesforce, Hubspot) and marketing platforms.
  • Highly mobile and can travel

Key Skills:
  • Strategic thinking and problem-solving.
  • Creative collaboration and storytelling.
  • Attention to detail and ability to manage multiple tasks simultaneously.
  • Analytical skills for tracking performance and generating insights.
  • Team-oriented with a proactive and adaptable mindset.
 

KPIs for the role:
  • Number of New Partnerships Secured: Tracks the quantity of brand partnerships and sponsorships established within a specific timeframe.
  • Partnership Revenue Growth: Measures the revenue generated directly from partnerships and sponsorship deals.
  • Retention Rate of Partners and Sponsors: Assesses how well the role maintains long-term relationships with existing partners.
  • ROI on Sponsorships and Partnerships: Evaluates the return on investment for campaigns, events, or collaborations involving sponsorships and partnerships.
  • Partner Satisfaction Score: Surveys partners to gauge their satisfaction with the partnership experience and delivered value.
  • Delivery of Partnership Objectives: Tracks how effectively deliverables promised in agreements are executed (e.g., branding placements, campaign integration).
  • Lead Conversion Rate for Partnership Prospects: Measures the efficiency of turning partnership leads into signed agreements.
  • Engagement Metrics from Co-B

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Company

BruntWork

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