National Sales Director

Department: Business Development

Employment Type: Full Time

Location: Houston, TX

Reporting To: Russell White

Description

The National Sales Director is responsible for leading and executing the overall sales strategy across all regions. This role ensures alignment with company objectives, drives revenue growth, and expands market share nationwide. The position focuses on national-level strategy, performance management, and consistent execution of sales processes while supporting key client relationships and high-value opportunities. 

Key Responsibilities

Strategic Sales Leadership 

• Develop and implement national sales strategies to achieve company-wide revenue and growth targets.  
• Align regional sales plans with overall business objectives and market opportunities.  
• Lead the annual sales planning process, including forecasting, goal setting, and performance expectations across all regions.  
• Monitor sales performance metrics and adjust strategies to ensure targets are met or exceeded.  

Business Development & Client Management 

• Oversee the development and execution of client strategies across all regions.  
• Support Regional Sales Directors and Business Development teams in securing and expanding high-value accounts.  
• Build and maintain relationships with key national clients and strategic partners.  
• Provide guidance on complex or high-value opportunities, including contract negotiations and deal strategy.  

Leadership & Team Development 

• Lead and manage Regional Sales Directors and provide oversight to Business Development I, II, and III roles.  
• Establish performance expectations and accountability measures across the sales organization.  
• Support hiring, onboarding, and development of sales leadership and team members.  
• Foster a culture of collaboration, performance, and continuous improvement.  

Process Standardization & Performance Management 

• Standardize sales processes, tools, and reporting across all regions.  
• Monitor pipeline activity, forecasting accuracy, and sales performance metrics.  
• Identify performance gaps and implement corrective actions.  
• Drive consistency in CRM usage, reporting, and sales execution.  

Cross-Functional Collaboration 

• Partner with Marketing, Operations, and Finance to align sales strategies with company initiatives.  
• Ensure alignment between sales commitments and operational capabilities.  
• Participate in executive leadership meetings and contribute to company-wide strategy.  
• Provide market insights and feedback to support service development and positioning. 

Skills, Knowledge and Expertise

Work Experience 

• 10–15+ years of progressive sales or business development experience.  
• 5–8+ years of leadership experience managing managers or multi-region teams.  
• Proven track record of driving revenue growth at a regional or national level.  
• Experience in restoration, construction, or a related industry preferred.  
• Demonstrated success managing large, complex sales organizations and high-value accounts. 

Skills 

• Strong strategic planning and execution capabilities.  
• Advanced leadership and organizational management skills.  
• Strong business and financial acumen.  
• Excellent communication, negotiation, and presentation skills.  
• Ability to lead and influence across multiple regions and teams.  
• Ability to analyze performance data and drive results.  

Education 

• Bachelor’s degree in Business, Sales, Marketing, or a related field required.  
• MBA or advanced degree preferred. 

Professional Licenses, Accreditations and Certifications 

• Valid driver’s license required with an acceptable driving record in accordance with Cotton’s policy. 

Knowledge 

• Sales and business development best practices at a national level.  
• Market trends and competitive landscape across multiple regions.  
• Forecasting, budgeting, and financial performance management.  
• Contract negotiation and strategic account management. 

Personal Traits and Attributes 

• Strategic thinker with a results-driven mindset.  
• Strong leadership presence with the ability to influence at all levels.  
• Collaborative and able to build alignment across teams.  
• Adaptable and