Retail Growth Marketing Manager

About the Company 

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. 

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. 

About the role:

We are seeking a dynamic Senior Manager, Retail Marketing to lead and execute strategic initiatives that transform digital-native brands into retail-ready success stories. This role will be instrumental in driving brand visibility, shopper engagement, and revenue growth across major retail partners, including Walmart, Target, CVS, and more.

The ideal candidate will have a deep understanding of retail marketing, a track record of successfully launching and scaling brands in mass retail, and the ability to develop and execute high-impact campaigns that drive sell-through. They will be responsible for managing in-store and omnichannel marketing strategies, collaborating cross-functionally with sales and brand teams, and optimizing promotional initiatives to maximize performance.

This role requires a strategic thinker with a hands-on approach, exceptional relationship-building skills, and the ability to craft and implement marketing initiatives that ensure digital-native brands thrive in retail environments.

This role may require travel within the U.S. to key retail partners and locations, including trips to New York and Boston to visit teams. Additionally, occasional global travel to Paris or the Philippines may be required to visit teams, attend workshops, or participate in strategic meetings supporting retail initiatives and brand expansion.

What you will do:

Retail Marketing Strategy & Execution

• Develop and implement comprehensive retail marketing strategies to position digital-native brands for success in mass retail.
• Drive sell-through and brand awareness across key retail partners, including Walmart, Target, CVS, and other national chains.
• Identify and execute high-impact omnichannel marketing initiatives, including in-store activations, promotions, retail media campaigns, and shopper marketing programs.
• Collaborate with cross-functional teams (brand, sales, operations, and finance) to align marketing efforts with retail growth objectives.

Retailer-Specific Marketing Programs

• Customize marketing initiatives for each retail partner, leveraging retailer-specific tools such as Walmart Connect, Roundel (Target), and CVS Media Exchange.
• Support promotional efforts by amplifying product visibility through paid search, social media, and other digital marketing channels, ensuring alignment with sales-driven initiatives such as promotional calendars, pricing strategies, and co-marketing opportunities.
• Drive specific retails Marketing initiatives to increase sales on the retailers and being ahead of the curve (Instacart, etc.) 

Retail Readiness & Brand Launches

• Lead go-to-market strategies for digital-native brands entering retail, ensuring seamless brand positioning and execution.
• Partner with sales teams and buyer contacts to ensure marketing support aligns with retailer objectives and drives sell-in success.

Performance Analysis & Optimization

• Track and analyze the effectiveness of retail marketing initiatives, adjusting strategies based on data-driven insights.
• Utilize sales data, shopper insights, and category trends to optimize promotional investments and maximize ROI.
• Conduct post-mortem evaluations of retail marketing campaigns and implement learnings to improve future activations.

Retailer Engagement & Industry Representation

• Build and maintain strong relationships with retail marketing teams and buyers to secure marketing opportunities and premium placements.
• Attend industry trade shows, buyer meetings, and retail summits to stay ahead of trends and continuously refine marketing strategies.
• Serve as a thought leader in retail marketing, leveraging insights to drive innovation