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Area Visual Manager, Gap Specialty Florida
Gap Inc.New York City, United Statesfull_timeVerifiedPosted 11 Jun 2025
About the role
About the Role
As the Area Visual Manager, you are the strategic and creative lead for visual merchandising execution across a defined group of stores. You drive the brand’s storytelling and commercial success by partnering with cross-functional teams to bring seasonal floorsets, window displays, and product presentations to life. With a deep understanding of market trends, brand identity, and store level performance, you translate creative direction into compelling visual experiences that engage customers, support business objectives, and elevate store teams.What You'll Do
- Visual Strategy & Execution
- Lead the development and execution of seasonal floorsets, window displays, and in store visual presentations in partnership with corporate visual, merchandising, and planning teams.
- Ensure all visual directives are aligned with brand identity, commercial plans, and local inventory opportunities.
- Manage in store execution standards across locations through coaching, training, and regular visits.
- Cross-Functional Collaboration
- Partner with Merchandising, Planning, Store Operations, and Marketing to ensure timely alignment of visual presentations with product deliveries and promotional calendars.
- Influence product placement and storytelling based on real time store feedback and business trends.
- Leadership & Team Development
- Coach store teams on visual merchandising principles and brand standards to build in store execution capabilities.
- Conduct regular store walkthroughs, provide clear feedback, and build accountability for consistent brand execution.
- Market Awareness & Innovation
- Monitor retail and design trends to maintain brand relevance and competitive differentiation.
- Continuously propose new ideas and enhancements to drive traffic, conversion, and customer engagement.
Who You Are
- 3–5 years experience in multi-store visual merchandising or related field
- Strong understanding of visual merchandising principles, brand storytelling, and consumer behavior
- Experience leading seasonal floorsets and large scale visual rollouts
- Excellent communication, organizational, and project management skills
- Ability to balance creativity with commercial priorities
- Proficient in visual planning tools and Microsoft Office Suite; Adobe Creative Suite a plus
- Willingness to travel regularly within assigned area, and for company projects
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