Marketing Manager

The Kestra team has over 400 years of experience in the external and internal cardiac medical device markets. The company was founded in 2014 by industry leaders inspired by the opportunity to unite modern wearable technologies with proven device therapies. Kestra’s solutions combine high quality and technical performance with a wearable design that provides the greatest regard for patient comfort and dignity. Innovating versatile new ways to deliver care, Kestra is helping patients and their care teams harmoniously monitor, manage, and protect life.

This position is accountable for the development, integration and implementation of a broad range of strategic marketing and product commercialization strategies, to both internal employees and external customers, that drive revenue, promote growth and create brand loyalty. This individual aligns to company-wide initiatives and collaborates with cross-functional teams across the organization

ESSENTIAL DUTIES

• Assist in collecting and developing powerful patient, provider and payor messages, proof points, evidence and stories to inspire belief, create awareness, drive loyalty and advocacy, recognize innovation and compel a change in the standard of care.
• Partner with our clinical affairs team to create compelling marketing materials, tools and programs for our commercial sales organization, highlighting our powerful real-world evidence.
• Work with the commercial sales organization to nurture and convert leads.
• Help manage the logistics and execution of trade shows, conferences and our speakers program - ensuring audience engagement while optimizing the impact and spend.
• Participate in training our new hire and tenured commercial sales team through training events and ongoing informal interactions.
• Continually expand and refresh various marketing content and collateral to align with our key strategic initiatives.
• Provide input to the new product planning team related to product enhancements and potential new offerings.
• Collaborate cross-functionally with Clinical Marketing, Sales, R&D, Finance, Operations, Regulatory, Legal and People Operations.
• Adhere to Pledge of Confidentiality
• Information regarding a patient of this company shall not be released to any source outside of this company without the signed permission of the patient. Furthermore, information will only be released internally on a need-to-know basis. All Team Members will not discuss patient cases outside the office or with anyone not employed by this company unless they are directly involved with the patient’s case.

COMPETENCIES

• Passion: Contagious excitement about the company – sense of urgency. Commitment to continuous improvement.
• Integrity: Commitment, accountability, and dedication to the highest ethical standards.
• Collaboration/Teamwork: Inclusion of Team Member regardless of geography, position, and product or service.
• Action/Results: High energy, decisive planning, timely execution.
• Innovation: Generation of new ideas from original thinking.
• Customer Focus: Exceed customer expectations, quality of products, services, and experience always present of mind.
• Emotional Intelligence: Recognizes, understands, manages one’s own emotions and is able to influence others. A critical skill for pressure situations.
• Ability to be a self-starter, seek new and better methods, and work with minimum supervision.
• Demonstrates deep expertise in profession and industry best practices.
• Ability to collaborate within a Team environment and across functions.
• Capability to discern relevant facts and in turn, effectively resolve issues by making good decisions (compliance, quality, integrity, ethics, and critical thinking ability).
• Ability to be flexible in a fast-paced goal-oriented environment.
• Demonstrates the understanding of deadlines and time limits, ability to accomplish goals, and the desire to win.

Requirements

EDUCATION/EXPERIENCE REQUIRED:

• Bachelor’s degree in Marketing, Business or related field
• Minimum 5 years direct experience in marketing of medical devices (preferably cardiology) and/or pharmaceuticals, or other highly regulated industry
• Superior communication skills, verbal and written
• Exceptional presentation skills

Preferred:

• Sales experience
• Experience in marketing strategy, planning, and branding in domestic and international markets
• Experience in start-up or high-growth companies

WORK ENVIRONMENT

• Indoor open office environment
• Minimal noise vol