Senior Product Marketing Manager

<p><strong>Hello! 👋</strong></p><p>At <strong>Factorial</strong> we're looking for a <strong>Product Marketing Manager</strong> for our <strong>Finance</strong> vertical. Our plans are ambitious: we want to 3x our Financial suite revenue in 2025 (<em>Expense Management, Project Management and Accounting</em>) and launch 2 new products.</p><p><br/></p><p><strong>Why you should join</strong></p><p>You'll own something big: shaping how we<strong> position and launch our Finance products. </strong>This will play a key role in our company's exciting transformation. We're moving from a HR software into a complete Business Management platform for SMBs, across<strong> Europe and the USA</strong>.</p><p><br/></p><p>You'll grow faster than you can imagine - you'll work directly with leaders across different team tackling exciting, creative and very varied projects.</p><p>Actually, want to know how creative we get? Just ask Guillem - he didn't just plan our Onboarding campaign, he ended up starring in the <a href="https://www.youtube.com/watch?v=fUs3v6tYUz4&amp;t=1s&amp;ab_channel=FactorialEspa%C3%B1a" rel="noopener noreferrer" target="_blank">video ad</a>! At Factorial, <strong>your ideas </strong>come to life, and sometimes you might even become the star of the show.</p><p><br/></p><p>We actively <strong>invest in your growth</strong> with continuous feedback, performance reviews and a learning budget. If you have the ambition to <strong>manage teams</strong> in the future, this is the right place too. You should also join if you value a <strong>transparent</strong> and agile company, and thrive tackling challenges that probably nobody has cracked before.</p><p><br/></p><p><strong>Who you’ll be working with</strong></p><p>You will be part of the Product Marketing team. An international and dynamic team with different backgrounds but, most importantly, a bunch of really good and fun people.</p><p><br/></p><p>There are <strong>4 Product Marketing Managers </strong>in the team: <a href="https://www.linkedin.com/in/dani-garcia-pi%C3%B1ol/" rel="noopener noreferrer" target="_blank">Dani</a>, <a href="https://www.linkedin.com/in/marialuisa-blasi/" rel="noopener noreferrer" target="_blank">Marialuisa</a>, <a href="https://www.linkedin.com/in/lauranavasvicente" rel="noopener noreferrer" target="_blank">Laura</a> and <a href="https://www.linkedin.com/in/guillemmercader1008/" rel="noopener noreferrer" target="_blank">Guillem</a>, and we're looking for two more (Finance and Talent).</p><p><br/></p><p><a href="https://www.linkedin.com/in/carmenmadrazo/" rel="noopener noreferrer" target="_blank">Carmen</a>, Head of Product Marketing, leads the team. Previously, she managed product teams at Factorial for 2 years (<em>and she’s writing this job description talking about herself in the third person</em>). The team reports to <a href="https://www.linkedin.com/in/laura-searle-fuentes-/" rel="noopener noreferrer" target="_blank">Laura</a>, our Head of Marketing and previous Director of Product Marketing.</p><p><br/></p><p>At Factorial, Product Marketing connects the commercial side of the organization with the product side. Expect to work as closely with <strong>customer-facing teams</strong> (Customer Experience, Sales, Operations), <strong>Marketing</strong> teams (Inbound, Performance, Brand) and <strong>Product</strong>, especially Finance's Product Director, Valeria, as you do with your PMM peers.</p><p><br/></p><p><strong>As a Product Marketing Manager at Factorial, you will:</strong></p><ul> <li><p><strong>Lead GTM strategies of new product launches</strong> by ideating, planning and forecasting the business impact of them. This goes from coming up with the creative concepts and storytelling with Brand to assessing the ROI of the campaign with Marketing Directors of each market.</p></li> <li><p><strong>Coordinating with a wide amount of stakeholders</strong> (Product, Sales, Customer Success, Finance, Marketing, Partners, external agencies) to align on launch plans, timelines, actions and priorities.</p></li> <li><p><strong>Drive GTM campaigns project management and follow-ups</strong> to make sure deadlines are met, stakeholders are aligned and business results are achieved.</p></li> <li><p><strong>Overseeing our marketing actions</strong> are brand consistent, accurate, and aligned with our product positioning. From ads, to freebies, to reports. Ensure messaging is right.</p></li> <li><p><strong>Conduct research on competitors and customers</strong> by organizing interviews, running surveys, and analyzing data. Identify market trends too.</p></li> <li><p><strong>Create and maintain product assets and sales materials,</strong> like pitch decks, landing pages or battlecards for sales teams.</p></li> <li><p>Collaborate with <strong>product teams in roadmap planning</strong> and validation by providing relevant market and customer insights.</p></li> <li><p>Work with the <strong>Presales team</strong> to conduct internal product