Product Lead | Digital Sales @ING Bank

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.8 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!

Mission

We're looking for someone to take the lead in shaping and aligning mobile-first strategies that support our Retail Sales division’s goals. In this role, you'll be the go-to person for developing smart, customer-focused digital sales tactics that not only follow our internal policies but also push the boundaries of what great mobile retail experiences can be.

Your mission? To boost commercial performance and enhance the customer journey by working closely with teams across the business. You'll help streamline processes, share best practices, and ensure our digital sales approach is always one step ahead.

If you're passionate about mobile innovation, love collaborating across departments, and have a knack for turning strategy into results, this could be the perfect fit!

Your day to day

Strategy & Innovation

• Lead the improvement of our products and in-app experiences by gathering insights from the market, and global teams.

• Ensure best practices are tailored to meet both Retail Banking goals and customer needs.

• Help shape the commercial strategy for the Retail business and grow the impact of digital sales channels.

• Play a key role in developing and executing our mobile-first strategy.

• Own the achievement of KPIs for digital sales and continuously optimize the lead generation and acquisition funnel.

Commercial Impact

• Bring our Unique Selling Proposition (USP) to life to attract and engage customers.

• Collaborate on defining clear sales strategies, pricing, and acceptable risk levels for your segment.

• Support the creation of campaigns and standard USPs across sales channels to meet business goals.

• Set and track sales targets in partnership with the Retail Sales team—and make sure we hit them!

• Keep campaigns aligned with strategy, marketing, product, and sales teams, adapting quickly to new opportunities.

• Help roll out new products and services across all channels with the right workflows and support.

Communication & Collaboration

• Act as a bridge between internal departments and digital sales, ensuring smooth two-way communication.

• Share feedback on how competitive our products and services are, and how well strategy changes can bring opportunities.

• Promote best practices in sales and promotions using our internal tools and platforms.

Monitoring & Continuous Improvement

• Continuously improve existing products and processes to boost performance.

• Develop tools to track sales efficiency and commercial success.

• Monitor results, track progress, and provide feedback on goal achievement and incentive programs.

• Recommend actions to enhance digital sales performance.

• Evaluate the impact of process improvements on in-app experiences.

What you bring to the team

This role is perfect for someone who’s both analytical and creative, thrives in a collaborative environment, and is excited to make a real impact in the digital space.

• Education: Higher education - Economics;

• Experience: Minimum 7 years digital sales and/or product experience;

• Foreign language proficiency: English (spoken and written) - fluent;