Digital Performance Lead

As we continue to grow at MECCA, we’re looking for an experienced Digital Performance Lead who knows the paid search landscape and is ready to drive for innovation and growth.

The Role You Could Play
 

In this role, you will work alongside our broader eCommerce team and partner with our agency and platforms to lead the planning, optimisation and reporting of paid performance initiatives to help drive traffic and maximise ROI across Paid Search channels. This role is perfect for someone looking to move client-side from an agency.

Your day to day will involve:

• Developing and implementing always-on Paid Search and Display  strategy  to achieve our commercial objectives.
• Drive performance with our partner agency and publishers to implement, optimize and report on Paid Search performance across BAU and campaign activity.
• Manage marketing budgets effectively to maximise return, monitor budget pacing across performance channels and process invoicing.
• Lead test and learn initiatives to enhance campaign performance.
• Partner with the eCommerce team to identify trading opportunities that can be amplified across performance channels.
• Collaborate with the Digital Marketing and Marketing team to look for cross functional opportunities to help drive performance objectives and to ensure messaging across all channels are consistent and aligned.
• Work closely with SEO team to ensure Paid Search and Organic Search strategies complement each other to maximise results.
• Work closely with Digital Customer Engagement teams to optimize audience strategies.
• Manage Google Merchant Centre and work closely with partner feed agency to optimize the feed and implement new opportunities.

What You Will Bring

You will have digital marketing experience with a solid understanding of performance marketing channels, ideally in a retail or consumer focused environment.

You will also be able to demonstrate the following:

• Demonstrated results in managing and scaling performance across Paid Search
• The ability to analyse performance of all paid media channels together strategically and communicate results back to internal stakeholders
• Experience in managing teams or collaborating with partner agencies to achieve strategic goals
• Proficient with Google Ads/SA360, Google Analytics and Programmatic Display. Experience with Social platforms desirable, but not essential
• A passion for data and analytics to help provide insights to the wider MECCA business

Your Life At MECCA 

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!

Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Access to quarterly product allowance
• Up to 40% discount

Benefits are subject to company policy, as updated from time to time.

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. 

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit http://www.mecca.com.au/careerswww.mecca.com.au/careers