Director, Field Marketing

About Ping Identity: 

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

Job Summary:
Ping is seeking an innovative and strategic Director of Field Marketing and Demand Generation to generate pipeline and accelerate revenue growth across North America and LATAM. This role is pivotal in designing and implementing data-driven demand generation strategies to drive pipeline across diverse regions and industries while leading a high-performing team to achieve ambitious growth targets. The ideal candidate will bring expertise in enterprise marketing, demand generation strategies and program development, B2B technology and/or cybersecurity, and excel in both strategic vision and hands-on execution.

Key Responsibilities

Pipeline Ownership: Own the marketing-sourced pipeline number for the Americas region, and total pipeline number in partnership with Sales. Conduct weekly pipeline reviews, represent marketing plans and their forecast and contribution in all sales calls and business reviews.Planning, Strategy and Execution: Define and lead the North America field marketing strategy and plan to drive sales and new customer acquisition. Socialize and gain input on marketing plans from GTM stakeholders throughout development and execution phases to ensure success.Program Development: Design and execute high-ROI marketing programs including account-based marketing initiatives, digital campaigns, virtual events, executive programs, tradeshows, in-person events, and more.Budget Management: Own and manage the annual field marketing budget to ensure efficient allocation of resources and forecast attainment. Sales Alignment: Work in collaboration with the North America sales teams to align on objectives and initiatives that support pipeline growth and revenue. Cross-Functional Collaboration & Leadership: Partner closely with internal teams (events, digital marketing, partner marketing, marketing operations, sales development reps, etc) on campaign strategies, execution, enablement and follow-up to maximize program success and conversion to pipeline.Performance and Analytics: Leverage data and analytics to optimize campaign performance, attain or exceed KPIs, and measure ROI.Leadership: Build and mentor a team of field marketers, fostering a collaborative and high-performance culture that aligns with Ping Identity’s values and growth objectives.

Qualifications

Experience: 10+ years of demand generation experience including ownership of pipeline in a B2B technology organization, with 5+ years in a leadership role.

• Demand Generation Expertise: A deep understanding of the multifaceted buyer's journey in B2B sales and ability to craft tailored marketing programs 
• Relationship Builder: Proven experience working closely with sales teams to align strategies, build trust, achieve shared goals, and drive mutual accountability.
• Team Leadership & Influence: Proven leadership and team management skills with a track record of building high-performing teams and the ability to influence stakeholders at all levels.
• Innovative Strategist: Strategic thinker with a consistent focus on innovation and continuous improvement to achieve long-term success.

Technical Proficiency: Skilled in CRM and various marketing platforms (including Salesforce, Marketo, intent data platforms) and an expert understanding of enterprise lead