Social Media Associate

Social Media Associate

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Job Description

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Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

Role Description:

CoStar Group is the leading provider of information, marketing, and analytic services to the real estate and industry. We are currently seeking a Social Media Associate to join our CoStar Group Marketing and Communications team based in Washington D.C. Reporting to the Senior Social Media Manager, this role supports implementation of our content, community engagement, and employee advocacy strategy to build brand awareness globally of our parent company.

Responsibilities:

• Content Creation and Management:
  • Develop and create compelling content for CoStar Group’s social media platforms, including Facebook, LinkedIn, Instagram, and YouTube.
  • Stay updated on industry news and social media trends to inform content strategy and creative direction.
  • Collaborate with the creative team to develop visual and multimedia assets.
  • Implement content calendars and ensure timely publication of posts.
  • Monitor and report on content performance.
• Community Management:
  • Monitor, listen to, and engage with our social media communities across platforms.
  • Collaborate on strategies to build and nurture our online audience.
  • Respond to community inquiries, comments, and feedback in a timely and professional manner.
  • Connect community members with customer service for product or service-related questions or concerns.
  • Provide insights on community engagement metrics.
• Employee Advocacy:
  • Implement employee advocacy programs to increase brand awareness.
  • Support employees in social media best practices, guidelines, and policies.
  • Update and distribute resources, such as playbooks and training videos, to enhance employee advocacy efforts.
  • Monitor and measure the effectiveness of employee advocacy programs, providing insights and recommendations for optimization.
  • Collaborate with internal teams to align advocacy initiatives with overall corporate marketing and business goals.
  • Minimize brand risk by ensuring compliance with social media policies and guidelines.

Basic Qualifications:

• Bachelor's degree required, preferably in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field from an accredited, not-for-profit University or College.
• 2+ years of proven experience in social media, communications, or marketing related field.
• 1+ years of experience with Sprout Social or similar social media management tools.
• 1+ years of experience with creating and publishing content to LinkedIn, Instagram, and Facebook.
• 1+ years of experience with design, photography, video, and/or copywriting for social media.
• Strong storytelling, organizational, and time-management skills.
• Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills.
• Exceptional attention to detail.
• A track record of commitment to prior employers.

Preferred Qualifications:

• Ability to think strategically and act proactively.
• Ability to be flexible and adapt to changing situations.
• Demonstrated desire for continued learning and professional development.
• Experience with TikTok a plus.
• Experience with Asana and/or Canva a plus.
• Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel a plus.

What’s in it for you?

Working at CoStar Group means you'll enjoy a culture of collaboration and in