Analytics Product Marketing Lead

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What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. 
 
Come be a part of our team – you’ll work with great people, pioneering products, and cutting-edge technology. 

The Product Marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team.  

What You'll Bring:

This Product Marketing Lead role supports the growth of the TruAudience Marketing Analytics business through the development of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content for thought leadership campaigns.

• Expert understanding of the advertising and marketing ecosystem developed over the course of 10+ years of experience: in: Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology 

• Familiarity with different types of consumer data for use in marketing and advertising : experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry

• Passion for big data, analytics (MMM, MTA, Experimentation), data science, and machine learning: comprehension of marketing analytics, specifically Marketing Mix Modeling, Multi-Touch Attribution (MTA), media strategy, media planning, identity resolution, data management, onboarding, remarketing, and data science is an advantage 

• A love for telling stories and finding ways to simplify complex subjects:  exceptional attention to detail, content writing, and presentation skills along with excellent communication and public speaking skills with ability to communicate across all levels of an organization

• Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey and a demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth  Obsession with customer insights and a curiosity for the “why behind the buy” and a passion to track emerging trends, competitive approaches and use cases to communicate effective and relevant value propositions  

• Self-motivated and able to work in an organized way in a complex matrixed, fast-paced environment with minimal supervision,  ability to adjust to frequently changing priorities and indirectly manage and empower cross-functional teams to drive positive results and progress

• Education: Four-year accredited college degree required. MBA preferred

Impact You'll Make:

TransUnion offers a broad array of products customized to each aspect of our clients’ business. We pride ourselves on our ability to bring innovative ideas and solutions