Senior Director Marketing i-Health Microbiome Brands (Culturelle & Lacteol Diarrhease) - Shelton, CT

Senior Director Marketing, Microbiome Brands (Culturelle® and Lacteol® Diarrhease)

Location: Shelton, CT

Place of work: Hybrid

 

Ready to Lead Category-Changing Brands? Build a Cutting-Edge Marketing Machine? Champion Gut Health and Wellness?  READ ON!

 

At i-Health, we don’t just market products—we spark conversations, inspire confidence, and create value where it matters most: women's health. As Senior Director of Marketing Microbiome Health, you’ll be the architect of growth and the voice of the consumer for powerhouse brands—Culturelle® and Lacteol® Diarrhease.  You will lead a team responsible for the category P&L, set strategic direction for your brands and drive execution of full funnel activation, including digital and social platforms.

 

We are hiring Senior Director Marketing for our Microbiome brands.  You will own the full business lifecycle —holding accountability for top-line momentum and bottom-line impact. With every campaign, every product, and every consumer interaction, you’ll have the opportunity to influence culture, fuel growth in the category, and create lasting value for both the brand and the business.

 

This is a highly influential leadership role shaping the strategic vision and commercial discipline for our Culturelle® probiotic and Lacteol® Diarrhease postbiotic brands.  You will lead and inspire a marketing and broader cross-functional category team in setting ambitions for our brands and delivering breakthrough results through creative and innovative approaches.

 

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

 

Key Responsibilities:

Strategic Leadership & Business Planning

• Develop and execute the overall marketing strategy aligned with business objectives, consumer insights, and market and competitive dynamics.
• Drive portfolio strategy including brand positioning, pricing, and channel strategy to optimize performance across all product lines.

P&L Management

• Own end-to-end responsibility for the brand(s) P&L.
• Partner with finance, operations, customer marketing and sales to ensure revenue, gross margin, and EBITDA targets are met or exceeded.

 

Innovation & Portfolio Growth

• Partner with Innovation team to ensure alignment of new product pipeline with consumer needs and brand objectives.
• Partner with Innovation and Customer Marketing teams to manage portfolio lifecycle including renovation, SKU rationalization, and new product development.

Consumer & Market Insights

• Champion a consumer-first mindset by leveraging data, trends, and insights to shape strategy and execution.
• Utilize syndicated data, market research, and digital analytics to assess performance and inform decisions.

 

This position is eligible for the dsm-firmenich