Virology Customer Representative - Boston, MA
MSDAbout the role
Job Description
The Virology Customer Representative is a key member of the Customer Team and plays a critical role in supporting our Company's customer centric business model. They are responsible for working with the Customer Team to understand and identify customer needs, supporting pull-through activities relative to the customer strategy, keeping with our Company's values and standards as governed by our policies and ensuring that our Company is viewed as demonstrating better health outcomes to healthcare professionals and their patients.
The Virology Customer Representative demonstrates professionalism and leadership by modeling the required knowledge for successful execution of all Field Sales competencies.
Territory Information:
This is a field-based sales position that is responsible for covering the Boston, Massachusetts territory.
This territory also includes Metro Boston.
The ideal location to reside is within this territory or within a reasonable commuting distance to workload center.
Travel (%) varies based on candidate’s location within the geography.
Primary Responsibilities:
Communicate product information in a way that's meaningful and relevant to each individual customer; customizes discussions and client interactions based on understanding of customer's needs.
Engage in informed discussions about products with HCP customers – knowing when/how to seek and provide additional information.
Within select customer accounts, act as primary point of contact for customer, meets with key customers/personnel to understand practice structure, business model, key influencers (IDS, ADAP, DOC, VAs, DOH)/network structure, customer needs and identifies business opportunities.
For select customer accounts/HCPs, coordinate with customer team to develop customer strategy – outlining strategy for interactions/ relationship, solutions and potential offerings for customer.
Share learnings and best-practices from one customer to help other customers meet their needs.
Demonstrate a focus on better health outcomes (considers the HCP & patient experience).
Provide input into resource allocation decisions across customers.
Identify and select programs/services available in the library of our "resources" to address customer needs.
Maintain current understanding of practice structure, business model, key influencers/ network structure and make information available to relevant stakeholders.
Influence beyond their specific geography or product area.
Embrace and maximize new technological capabilities and channels to engage customers.
Engage in all job responsibilities and activities with the highest standards of ethics and integrity, with particular emphasis on compliance with all relevant laws, policies and regulation.
Virology Specific:
The Virology Customer Representative demonstrates the ability to:
Execute at each stage of the sales process.
Create a compelling and logical rationale in positioning our Company's Virology products versus the competition by focusing on appropriate patient types and use of supportive approved resources.
Stay ahead of market trends, assess impact of dynamics on current business state and make proactive recommendations to meet the future needs of the business.
Innovate and thrive in fast-changing, ambiguous business environments through resilience and adaptability.
Ask strategic, insightful questions to obtain information on customer healthcare needs. Use insights to position Virology products and collaborates with customers on focused and customized business strategy.
Identify customer/market segments and industry conditions in local market. Special emphasis on Specialty Pharmacy to leverage business opportunities and understanding of Virology products distribution channels/challenges.
Drive results by appropriately managing the total Virology product portfolio by prioritizing individual opportunities and plan execution through customer segmentation, targeting and business analysis.
Articulate the complexities of the HIV payer environment, recognizing the role each stakeholder plays in the ability to access our Company's Virology product portfolio.
Apply understanding of account needs and inter-dependencies in order to develop and execute account plans. Collaborate and model teamwork with extended members of the Virology Account Team (CLs, CTLs, Managed Care, Marketing) in the development of long-term account plans and customer centric solutions to improve value for both customers and patients.
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