Sr. Manager, Paid Social

Company Description

Wonderful Agency is the full-service, award winning, in-house agency that operates as the exclusive creator of marketing communications and brand experiences for iconic brands such as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, JNSQ and Landmark Wines, Teleflora and more.

We are seeking a talented and experienced Sr. Manager, Paid Social who will drive the in-platform (social, YouTube, Pinterest, LinkedIn, etc.) paid media strategy and be responsible for the optimization and overall campaign management.  This role requires strong platform knowledge and hands-on experience to develop strategic and creative recommendations, flawless execution of initiatives to reach brand objectives, confidence to debate budget allocations across the paid media team and when presenting to key groups, a collaborative spirit to coordinate across departments/business units and a mindset of continuous improvement through testing and learning to ensure continued growth across the company. 

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

• Act as subject matter expert for our social and YouTube paid media strategy and execution 
• Partner with our Marketing Team to understand underlying business objectives and set media KPIs 
• Contribute to brainstorming and cross-department planning 
• Determine budgets, targeting, timing, and other elements of digital campaign planning 
• Develop and manage digital marketing plans for paid social platforms and YouTube 
• Present plans to internal constituents and the Marketing Team 
• Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery 
• Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up) 
• Ensure best practices when building and testing campaigns 
• Optimize campaigns and test strategies to drive performance and learnings 
• Analyze and report on campaign results 
• Track all spending and validate media partner invoices 
• Problem solve with our media vendor platforms 
• Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities 
• Proactively research the latest digital trends that affect digital marketing, attend industry seminars 
• Actively contribute to the development of the agency's culture and standards of quality 

Qualifications

• Proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms, YouTube, and LinkedIn  
• Active usage and native understanding of the mentioned digital platforms 
• Strong understanding of Facebook Ads Manager, Google Ads (video and search) and social media management platforms like Hootsuite 
• Experience with campaign builds on other platforms, such as Pinterest, TikTok, Snap, and LinkedIn 
• Experience with GA/GTM for campaign optimization/tracking 
• Past experience with testing/measurement on the platforms 
• Data analysis and Excel proficiency a must 
• Excellent written and oral communication and presentation skills with demonstrable ability to articulate and persuasively sell strategic concepts within the agency and directly to clients 
• Knowledge of organic platforms, especially as they relate to paid amplification 
• Dependability, flexibility and resourcefulness 
• Sense of ownership and responsibility for your brands 
• Dedication to the details 
• Passion for continued learning and improvement 
• Hands-on experience with GTM and Google Analytics a plus 
• Understanding of community management/social listening and aligned tools (e.g.Talkwalker) a plus 
• Facebook Blueprint and other social certifications a plus 
• Knowledge of SEM/SEO and Email a plus 
• Bachelor's degree with a focus on Marketing, Communications or Business 

Pay Range: $100,000 - $110,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: