Director, Product Marketing

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.

Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.

We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.

Director, Product Marketing

Do you love working with a variety of functional teams across product, marketing, sales, engineering, and success? Does crafting killer positioning and go-to-market strategies energize you? Do you strive to make customers the center of your gravity?

We’re looking for a CMO-type thinker to help grow our sustainability consulting team which is an integral part of Sphera's integrated sustainability solution through powerful storytelling, crisp positioning, effective go-to-market strategies and campaigns, and enablement of our sales teams. Product marketing at Sphera is a highly cross-functional team where we partner very closely with product and engineering, sales, marketing, customer success, and executive leadership to name a few. We work across the entire product lifecycle from helping shape the offerings, to analyzing the competitive landscape, to driving launch and ultimately customer expansion and growth.

Partnered with Blackstone, one of the largest private equity firms in the world, Sphera is a leader in environmental, social and governance (ESG) and risk management technology, data and services. Through this partnership, Sphera is looking to grow its market penetration across the world as we continue to bring innovative solutions to life. At Sphera, we are empowered by our vision to create a safer, more sustainable and productive world.

Responsibilities

• Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for solution lines, and new customer acquisition.
• Understand the market, ICP, and buyer personas relevant to the portfolio of solutions as well as being the expert on their ecosystem.
• Ensure it is targeted and relevant to the buyer’s specific situation, pain points, and challenges.
• Document and communicate the competitive landscape—be an expert on our competition, how they are positioned, and how to win against them–and ensure the competitive content is updated and maintained within the appropriate enablement systems.
• Create and maintain customer case studies and communicate those to sales, product development, and others in the organization.
• Drive key offering introductions and launches for sustainability consulting, ensuring a crisp value proposition and messaging and through organizational readiness and enablement.
• Train and enable consulting and sales teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate, and close deals.
• Oversee demand generation program by creating campaigns for assigned solution in conjunction with internal and external channel experts (events, syndication, email, SEO, paid media, etc.).
• Regularly assess the effectiveness of marketing programs and sales tools in collaboration with Marketing Operations and report back to the business on results and required changes.
• Act as an external thought leader for the solutions you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts, and written works.
• Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales & Service Teams to drive internal and external readiness for adoption and in-market success for new and existing products.

Job Requirements

• 5-8 years experience in software marketing, product marketing is preferred – preferably in relevant category (ESG).
• Proven track record of creating va