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Sr. Manager Smartphone Paid Media & Comm Strategy
WorldLink USUnited Statesfull_timeVerifiedPosted 5 Feb 2025
About the role
TITLE: Sr. Manager Smartphone Paid Media & Comm Strategy
POSITION TYPE: Full Time (W2)
LOCATION: Plano, TX
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we’re looking for:
We are looking for a Sr. Manager Smartphone Paid Media & Comm Strategy who will be responsible for being at the core of how we engage with consumers. You will be responsible for driving the strategy and management of paid media channels while being a cross-functional leader working across multiple teams – Product Marketing, Creative Services, social media, Site Merchandising, Performance Marketing, CRM & Retention, Data & Analytics, and more – to ensure deliverance of a best-in-class consumer experience.
Role and Responsibilities:
POSITION TYPE: Full Time (W2)
LOCATION: Plano, TX
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we’re looking for:
We are looking for a Sr. Manager Smartphone Paid Media & Comm Strategy who will be responsible for being at the core of how we engage with consumers. You will be responsible for driving the strategy and management of paid media channels while being a cross-functional leader working across multiple teams – Product Marketing, Creative Services, social media, Site Merchandising, Performance Marketing, CRM & Retention, Data & Analytics, and more – to ensure deliverance of a best-in-class consumer experience.
Role and Responsibilities:
- Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion rates.
- Collaborate with brand and creative teams to develop and implement paid media and on and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channels.
- Utilize customer analysis to optimize marketing programs and improve audience development of media programs.
- Support the Marketing leadership and Finance teams with planning and forecasting of the paid media channels.
- Manage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations.
- Analyze, distribute and present performance findings while being able to clearly and concisely communicate program and channel performanc
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