Senior Marketing Manager

Ecolab

A Global Leader in Hygiene and Infection Prevention Solutions 

Ecolab is not just a workplace; it’s a community where you can thrive professionally and personally. Officially recognized as a Great Place to Work®, we are a company where every individual’s contribution is valued and where we all play a crucial role in impacting what matters. Our daily mission is to ensure that our customers across more than 170 countries can maintain clean, safe, and sustainable environments, optimize water and energy use, and improve operational efficiencies. 

At Ecolab, we are committed to fostering an inclusive culture that celebrates diversity and encourages professional growth.  As a leader in our field, we are dedicated to innovation and excellence. Our teams are structured for growth, equipped with the skills to deliver exceptional results, and provide an unrivaled experience for our customers. Join us in our journey to make the world cleaner, safer, and healthier. Be part of a team that is passionate about creating a significant impact on public health and the environment. At Ecolab, your work is not just a job; it’s a commitment to a higher purpose. 

We are seeking a Senior Marketing Manager (f/m/d) for our Institutional Division. This role is tailored for a visionary manager eager to shape the marketing strategies for a diverse clientele, including full-service restaurants, catering businesses, the lodging industry, long-term care homes, multi-service providers, and marine businesses. In this position, you will own the marketing activities for Germany and lead a dedicated team to drive marketing activities across the Central & CEE region, ensuring alignment with business priorities and empowering local market execution.  

Join us in driving excellence and innovation within these key segments as we continue to elevate our customer experience. 

Role Expectations: 

As the Senior Marketing Manager for the Institutional Division, responsible for leading the region Central CEE and acting as the business partner for market Germany, you will demonstrate: 

• Market Strategy Expertise & Growth: Develop and execute marketing strategies tailored to the Central & CEE market, ensuring they align with European strategies and local priorities. This includes developing the marketing plan of the perimeter consistently with strategies and priorities – by Segment. Support and improve topline growth plans and support to set & achieve strategic goals related to agreed metrics. 

• Marketing Executional Excellence & Communication Focus: Drive marketing communication efforts to enhance brand perception and customer engagement. Ensure the execution of marketing activities is of the highest quality. Own the creation and execution of a comprehensive marketing and communication plan that resonates with the Central & CEE market, while aligning the local Sales organization on the country marketing plan execution. 

• Innovation and Project Oversight: Oversee the launch and implementation of innovations, ensuring alignment with the company’s strategic goals. Work as a team with Category & Segment and TechServ & Training to execute innovation launches and achieve country targets on innovation sales. 

• Sustainability Ambassador: Serve as an ambassador in sustainability, integrating sustainable practices into marketing strategies and communications, and promoting Ecolab’s commitment to environmental stewa