Vice President, National & Regional Accounts - On Premise

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

 

General Description of the Role

 

The VP, National Accounts – On Premise is a critical leadership position within the Campari America organization. 

 

The Vice President of On-Premise Sales is responsible for setting and executing the national on-premise strategy across the United States, driving sustainable growth, distribution expansion, and premium brand building across key accounts and customer segments.

 

This leader plays a critical cross-functional role within the organization, serving as the primary commercial voice of the on-premise channel in partnership with Marketing, Innovation, Trade Marketing, Finance, and Revenue Management. The role informs portfolio strategy, customer-led innovation opportunities, and go-to-market solutions based on deep customer insight and market dynamics.

 

The Vice President leads a large team National Account Managers and is accountable for building a high-performing, engaged organization that consistently delivers results and develops future leaders.

 

This is a highly visible leadership role with significant enterprise exposure and strong pathways for future growth.

 

Mission/Objectives

 

Drive the profitable growth of Campari brands in the strategic accounts on premise channel.

 

Key Responsibilities and Activities

 

Strategic Planning:

• Drives the development and execution of a strategic plan that results in ongoing profitable growth in the national on premise account channel.
• Ensures the plan encompasses key measures and consideration, to include but not limited to:
  • Channel trends
  • Competitive threats and opportunities
  • Brand placement and growth targets aligned with the national brand plans and in a way that leverages Trade Marketing programming
• Partner with key leadership in Sales, Marketing and Trade Marketing in the plan development and ensure alignment on phasing and execution.

 

Key Account Management:

• Manages a team of National Account Managers, aligning focus and deliverables to ensure a timely, quality and profitable execution of the strategic plan.
• Identifies and prioritizes the National Account Manager universe and drive alignment on the new activation, growth and/or stabilizing plans.
• Drives the development of key measures to ensure visibility to account profitability, share and positioning vs. the competition.
• Provides key leadership influence in channel top-to-top meetings and coordinates the introduction and interface of other key Campari resources to ensure account confidence and long-term partnering.
• Monitors the competition, consumer and category trends to proactively identify new key account opportunities and develop compelling selling stories and/or programming plans to grow distribution and depletion activity at the national account level.
• Directly manages an assigned set of key on premise accounts.

 

Field Sales Coordination:

• Partners with Field Sales leadership and Trade Marketing to ensure timely and clear coordination of account plan activations.
• Develops key partner relationships within the wholesaler network national account resources.
• Drives the identification of opportunities to leverage wholesaler resources to the growth advantage of the Campari portfolio in the Strategic Accounts On Premise Channel.
• Ensures the smooth coordination