Associate Manager, Off-Premise

10 West Walnut Street Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.

IHOP is seeking a new marketing member who is passionate about helping the brand expand its digital eCommerce and off-premise business. The Associate Manager of Off-premise Marketing will be focused on executing day-to-day marketing operations and analysis of guest facing initiatives, including but not limited to IHOP ‘n Go menu & ordering, catering, 3rd party delivery, digital promotions, and other eCommerce channels. Working with the Senior Manager, Off-premise Marketing, this role will need to utilize a technical and analytical acumen to be able to navigate and learn new platforms and non-traditional marketing opportunities.

A highly qualified candidate will be able to develop new marketing campaigns and be responsible for marketing projects within the cross functional implementation of off-premise sales driving program initiatives, including native channel, third party delivery, catering, and virtual brand programs. This is a fast-paced, high-growth area for IHOP, and the right candidate will not only have a strong interest to learn how things work and help develop processes and efficiencies, but also be ready to think out of the box and roll up their sleeves.

This exciting new role requires:

• Being an innovative, inquisitive, forward thinker
• Business-minded, adept strategic thinker, problem solver
• Enjoys analyzing data (and finding ways to automate it)
• Likes fast paced environment and juggling multiple projects
• Collaboration with team members (Operations, IT, Consumer Insights, Culinary, Finance)
• Presenting to small and large groups at every level of the organization
• Eating food from IHOP and competitor restaurants

Responsibilities:

• Execute off-premise marketing strategies from creation to completion
  • Collaborates with Marketing team to incorporate off-premise opportunities within brand communications and product development.
  • Develops impactful menu, pricing, and promotional initiatives to build delivery and online orders, sales, and profitability.
  • Maintains effective cost controls in support of these initiatives and all promotions with 3rd party partners.
  • Partner with internal teams to craft campaign briefs for both internal and external partners in creative production.
  • Continuously evaluate and improve the end-to-end guest experience, including leading campaign postmortems and reporting.

• Support systemwide updates of off-premise enhancements and promotions
  • Organizes and drives day-to-day progress of programs with regard to calendar, budget, and scope.
  • Assist franchisees with promotions, menu, and other marketing related needs.
  • Maintains a promotional calendar informed by a test and learn approach and aligned to through the IHOP leadership and franchisee teams.

• Build support and rapport through effective communication across the organization
  • Partner with the culinary and operations teams go-to-market strategies for off-premise offerings, menu development, and packaging.
  • Build strong partnerships with cross-functional finance, operations, supply chain, and technology teams to translate strategic ideas into action - including menu innovations, marketing campaigns and promotions.
  • Works with internal teams to conduct ongoing customer research to monitor quality of delivery and online orders.
  • Create and present professional level updates as needed.

Skills & Requirements:

• 2-3 years of experience in project management, business analytics, and/or marketing campaign execution
• Experience running direct-to-consumer eCommerce platforms and programs within a national restaurant chain strongly preferred
• Backgroun