Product Director Medicinal Feed Additives (MFA) Ruminant

About Phibro Animal Health Corporation

Phibro Animal Health Corporation is a publicly traded organization with a rich history spanning nearly 100 years of service. The Company is a global manufacturer of medicated feed additives, feed ingredients, advanced nutrition solutions, vaccines and specialty chemicals for various industrial markets. Phibro’s revenues are in excess of $820 million, and are supported by over 1500 employees worldwide.

 

The Product Director Medicinal Feed Additives (MFA) Ruminant is an integral part of our Marketing team based out of our US - Teaneck, NJ - Remote site.

 

Position Details

Phibro Animal Health Corporation is looking for an experienced Product Director specialized in Medicinal Feed (MFA) Ruminant products. Reporting to the Senior Vice President of Global Marketing, this role will be responsible for developing and building economic value globally for our ruminant portfolio with a focus on the following brands: Bovatec, Deccox, Linco family, VMAX , BOVENSIN , MGA, Actogain, Rumatel. This role will work closely with our Marketing Coordinator in the development of messages for media interactions to be deployed in the markets while collaborating across all of our regions. The success of this role will be measured through increased market penetration, market share progression, growth revenue growth, margin and income growth, customer retention, and new market development.

Key Responsibilities

• Leadership and ownership of the cattle MFA portfolio, market growth, development and profitability in the global poultry market.
• As product champion to develop, articulate and communicate product positioning/differentiation, branding, communication, pricing strategy, promotion as well as its value proposition in marketplace relative to customer needs and competition.
• Identify market opportunities, gaps, for future expansion.
• Develop training programs and introduce new concepts, use technologies and develop, if valuable APP that facilitate the selling process
• Develops a command of end user customer needs, tracks and analyzes market scenarios and determines pricing to maximize Gross Margin contribution.
• Develops strategies for customer retention and geographic expansion.
• Interfaces cross functionally to ensure product costs, availability and formulations meet or exceed market standards and requirements.
• Partners with technical team and with Key Opinion Leaders, University Professors to translate market requirements into technical product performance studies.
• Interface with Sales and Tech support teams to generate enthusiasm and support for anticoccidial solutions initiatives.
• Develops budgets and makes short- and long-term forecasts that support business success.
• Develops and executes annual business and marketing plans.
• Co-lead cattle marketing strategic plan activities
• Manages marketplace promotion, and advertising.
• Develop/support brands, build a clear value proposition for the portfolio. Identify and develop extensions and/or additional product opportunities.
• Travel: US and International travel will be required.

Key Competencies

Assessing and Understanding PeopleActing StrategicallyChampioning Customer NeedsCollaborativeCommittedCommunicating EffectivelyCreating and Maintaining NetworksCritical ThinkingInteracting with People at Different LevelsMaking a Strong ImpressionManaging TimePresenting and Public SpeakingPrioritizing and Organizing WorkShowing Community and Social ResponsibilityThinking GloballyAccountableAdapting to ChangeAdapting to OthersAnalytical AbilityAttention to DetailBuilding TrustDelivering High Quality WorkDemonstrating InitiativeDemonstrating Beliefs and PrinciplesDemonstrating Self-Insight and AwarenessDemonstrating Tenacity and PerseveranceDetailed OrientedDeveloping PlansDisplaying Confidence and ComposureDisplaying CreativityDrivenDisplaying Technical ExpertiseDriving Continuous ImprovementDriving for ResultsEngaged in ProcessEntrepreneurial ThinkingEstablishing RelationshipsEvaluating and Implementing IdeasFollowing Policies and ProceduresForward ThinkingGets It DoneG