Content Marketing Lead

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

We are looking for an experienced Content Marketing Lead to join our team. If you love creating high-quality, engaging content and driving business success, we want you on our team!

Your Purpose 

Responsible for planning, creating, overseeing, and implementing our cross-channel Content Marketing Strategy for LATAM aligned with all our channels and teams.

Responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online.

Creates and manages the content calendar and strategy for execution across all organic channels and platforms owned by the team in LATAM.

Works with external resources/agencies and internal teams to ensure content production quality.

Acts as a leader and partner to internal teams. Managing and advising impacted teams/stakeholders for day-to-day maintenance and execution and long-term content plans and strategies.

Ensures brand touchpoints present compelling and cohesive messaging that aligns with the broader company, marketing, and SEO strategy.

Reports To

Head of Product Marketing

Who You Are 

Failure to meet any of the following required qualifications could result in an automatic rejection. 

• Degree holder in Business, Marketing, or related fields.
• 3+ years of experience working with Content Marketing.
• Experience developing content plans and editorial lines.
• Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
• Ability to analyze data, identify trends, present key findings, and apply findings to future strategies.
• Hands-on experience with SEO and web traffic metrics.
• Ability to work effectively in a rapidly changing environment.
• Excellent project management, multitasking, and quantitative and qualitative skills.
• Able to understand business needs in a fast-paced industry and adapt accordingly.
• Self-starter. Proactively identify and navigate through ambiguity with little or no guidance.
• Proactive, self-motivated, and with a strong sense of ownership and accountability.
• A good team player and also able to work independently.
• English language proficiency.

What You Will Do 

• Design content marketing strategies and set short-term goals.
• Undertake content marketing initiatives to achieve business targets.
• Ensure we produce high-quality content by collaborating with design and writing teams.
• Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
• Regularly deliver engaging content.
• Edit, proofread, and improve the content.
• Comes up with creative solutions to refine existing content.
• Watch the market for trends, news, and opportunities that will be valuable to customers.
• Help define KPIs, methods, and formats to catalog content and measure their results.
• Generate ideas to increase customer engagement.

 

 

#LI-Remote 

 

Who We Are

With over 5 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.

We are here to make a lasting impact on our customer’s lives and we do so by embracing our core values:

• Be Human: we delight our customers through great products, deep care and true empathy. We are humble and we take pride in understanding the views of others to help us see the full picture.
• Drive Change: we're fearless pioneers committed to unlocking the crypto revolution for humanity. We move fast, take risks and work together to drive lasting impact.
• Choose Bold Honesty: we seek the truth, especially when it’s uncomfortable, in our teams, products and business reality because that will uncover where we need to focus.
• Be An Owner: our sense of urgency makes us have a bias towards action, where we prioritize exceptionally and are wise in allocating our time to ensure we always deliver creative and innovative results.

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