Digital PR Contractor

About Market My Market

Market My Market is a fast-growing digital marketing agency delivering customized, full-service marketing campaigns that bring companies to life online. We pride ourselves in delivering measurable results that directly impact our clients' businesses. Our target markets include single event legal, specialty medical, and dental clients located across the country who are looking to grow their presence in their local markets.

Our Growth Story: In just 4 years, Market My Market has experienced remarkable growth, expanding from 40 clients to more than 300 clients. This rapid expansion reflects our commitment to excellence and the trust our clients place in our services.

About the Role

As a Digital PR Contractor at Market My Market, you'll own media outreach end to end for a portfolio of legal, specialty medical, and dental clients — finding the story, building the list, writing the pitch, and landing the coverage. You'll report to the Director of PR and work alongside our Digital PR team to secure placements, links, and expert positioning in the publications our clients' future clients actually read. This is a contractor position with a potential opportunity to grow into a full-time position depending on performance and company growth. 

A week in this role looks like scanning the news cycle for opportunities in your clients' practice areas, building a targeted media list on the spot for a story that broke yesterday, running daily outreach through Qwoted and direct journalist relationships, shaping the angle on a client's expert commentary and briefing the content team on how to write it, and following up on the pitch you sent Tuesday that hasn't gotten a reply yet.

This is a hands-on execution role with real ownership of client relationships and results.

Career Growth Opportunities

Digital PR is one of Market My Market's fastest-growing service lines, expanding across our client roster as firms compete for authority in both search and AI-generated answers. As the team grows, we're creating clear advancement paths into senior and management roles. We believe in promoting from within and providing our team members with the resources and mentorship needed to grow their careers alongside our company.

Key Responsibilities

Campaign Execution: Run PR campaigns from brief through outreach, follow-up, and results, managing daily tasks, timelines, and deliverables across multiple clients

Media Relationships & Outreach: Build and maintain real relationships with reporters and editors, lead proactive outreach and disciplined follow-up, and track reporter preferences, beats, and engagement history so every next pitch lands warmer

Pitch Writing & Storytelling: Write pitches reporters actually open — tailored to the outlet, the angle, and the moment — across both proactive campaigns and reactive news opportunities

Reactive Media: Monitor the news cycle for opportunities relevant to our clients' practice areas and move quickly when one hits, pitching reporters directly with a timely angle

Source Requests: Respond daily to journalist source requests on Qwoted, Source of Sources, and similar platforms, matching the right client expert to the right query

Thought Leadership & Expert Positioning: Identify the angles that position clients as credible sources, define how their expertise should be framed for each opportunity, and brief the content team so the commentary lands the way the outlet needs it

Data-Led Campaigns: Support campaign development by sourcing datasets, shaping angles, and writing the story around the numbers

Media List Building & Targeting: Build and refine media lists using Muck Rack, JournoFinder, and manual research, sharpening targeting over time to lift response rates

Reporting: Track coverage, links, and outreach performance, and report clearly on what's working and what isn't

Competitive Intelligence: Monitor competitor media coverage, link acquisition, and authority gaps to find where our clients can differentiate and win

Collaboration: Work close