Job Description

Embry-Riddle: Celebrating 100 Years of Leadership in Aviation and Aerospace 

As Embry-Riddle Aeronautical University marks its Centennial, we proudly celebrate 100 years of advancing the future of flight and aerospace education. With vibrant residential campuses in Daytona Beach, FL, and Prescott, AZ — and a Worldwide network spanning nearly 120 global locations — Embry-Riddle stands as the world’s largest aviation and aerospace university. 

For a century, we have led innovation in STEM education, serving more than 30,000 students around the globe. Our cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space empower the next generation of leaders to shape the future of flight, exploration, and discovery. 

As we launch our next century, we remain committed to excellence, innovation, and preparing graduates who will transform industries and redefine what is possible. 

The Opportunity 

Embry-Riddle Aeronautical University is seeking a collaborative and strategic Director of Web Content to lead the University’s enterprise-wide digital content strategy. This is an exciting opportunity to shape how the institution communicates across its digital ecosystem, including the external website, internal portal, and digital signage platforms.

In this role, you will establish and guide web content governance, editorial standards, and content lifecycle strategy across a decentralized network of contributors. You will partner closely with Enrollment Marketing, University Communications, Information Technology, and academic and administrative units to ensure content is consistent, accessible, optimized, and aligned with institutional priorities.

This position offers the opportunity to lead a high-impact content function that directly supports student recruitment, engagement, and institutional brand strength. The Director will also lead and develop a team of content professionals while driving innovation, scalability, and continuous improvement across all digital platforms.

Key Responsibilities

• Lead the development and execution of the University’s enterprise web content strategy across all digital platforms, including Sitecore, SharePoint Online, and digital signage systems.

• Establish and maintain web content governance policies, editorial standards, workflows, and lifecycle management practices aligned with institutional policies and accessibility requirements (WCAG/ADA).

• Define and evolve content voice, tone, messaging frameworks, and editorial direction to ensure consistency across all digital properties.

• Lead major content initiatives, including website redesigns, content audits, migrations, and information architecture improvements.

• Manage, mentor, and develop a team of content strategists, writers, and editors, including performance management and professional development.

• Collaborate with cross-functional partners across Enrollment Marketing, Communications, IT, UX/Design, and academic units to align content strategy with institutional goals.

• Design and optimize scalable content operations, including workflows for creation, review, approval, and publishing across platforms.

• Lead training and enablement programs for distributed content contributors across the University.

• Define and monitor content performance metrics (SEO, engagement, conversion) and leverage analytics to inform optimization strategies.

• Oversee content quality, accuracy, accessibility, and consistency across all digital platforms to ensure a high-quality user experience.

Perks Await You at Embry-Riddle! 

• Health Benefits: Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Our flexible spending and health savings accounts simplify managing healthcare costs. Join a workplace that prioritizes your health—because your journey to wellness should be rewarding! Buckle up for a healthier, happier you! 

• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.   

• Retirement Contributions: ERAU contributes an an