Lead Marketing Manager - Digital and Paid

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, J.P. Morgan Chase, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

As the Digital Marketing Lead, you will lead and optimize our digital acquisition and conversion strategy across SEM, social media advertising, display, paid media, and other emerging paid channels. You will work closely with cross-functional teams to accelerate growth, improve ROI, and enhance customer acquisition and conversion. This role requires a highly analytical, creative, and forward-thinking individual with a proven track record of scaling digital marketing initiatives in a fast-paced, high-growth environment.

What you’ll be doing:

• Strategy Development & Execution: Own and evolve the digital marketing strategy, including paid media, paid search, paid social, display, and content syndication, with the goal of driving qualified opportunity and pipeline and supporting business growth.
• Campaign Management: Plan, launch, and optimize B2B campaigns across digital channels, collaborating with internal teams to ensure alignment with overarching marketing and sales goals.
• Analytics & Reporting: Use data-driven insights to create, implement, and continuously refine campaign performance, analyze trends, and adjust strategies as needed. Provide regular performance reports to stakeholders and use insights to make data-backed decisions.
• Team Collaboration: Partner closely with cross-functional teams, including product marketing, demand generation, ABX, and web, to ensure campaigns are aligned and optimized for revenue growth.
• Vendor & Budget Management: Oversee digital marketing budgets and manage relationships with our performance marketing agency, ensuring cost-effective and impactful spend. Partner with analytics and finance teams to develop accurate forecasting, reporting, and budget management.
• Drive Innovation in Paid Channels: Continuously stay updated on digital marketing trends, tools, and technologies; proactively test and implement new channels, ad formats, and leverage A/B and multivariate testing to enhance performance and maximize budget efficiency.

What success looks like in this role:

• Digital Acquisition Growth: Demonstrated increase in qualified customer acquisition and conversion rates across paid channels, contributing to pipeline growth and supporting overall business objectives.
• Optimized ROI and Cost Efficiency: Consistent improvement in ROI through data-driven optimizations and effective budget management, ensuring cost-efficient campaigns across channels.
• Agility and Innovation: Rapid testing and adoption of new ad formats, tools, and channels that drive measurable gains in campaign performance and engagement.
• Cross-Functional Alignment: Strong collaboration with demand generation, ABX, product marketing, and web teams to ensure campaign alignment with broader growth initiatives, resulting in cohesive and effective marketi