Marketing Creative Content Lead

Who We Are:

At Formic, we’re on a mission to revolutionize American manufacturing and create more abundance in the world. We believe in continuing the American legacy of innovation by making automation accessible to all manufacturers and increasing their factory productivity by 10x. 

Built upon deep expertise in robotics and manufacturing, our unique Pay-for-Productivity robotics solutions combine the best automation technology, tools, and uptime services for manufacturers, paving the way for a new era of supercharged efficiency and competitiveness. 

As the world faces growing pressure from rising costs and labor shortages, Formic is a uniquely powerful tool in overcoming these challenges. Fueled by our vision for a resurged “Made in America,” we’re growing fast - achieving 70% quarterly growth in customer count and ARR, with ~30% of our customers having already deployed multiple systems.

Supporting us in our mission, with investments thus far totaling over $60 million, are backers including Blackhorn Ventures, Mitsubishi HC Capital America, NEC, Lorimer Ventures, Translink Capital, Alumni Ventures, FJ Labs, Lux Capital, Initialized Capital and founders of multiple Fortune 50 companies. 

About the Marketing Team:

As the Marketing Team at Formic, we are tasked with articulating the value of Formic’s offering to a diverse audience and driving top of funnel growth. We are creative, organized, flexible, and entrepreneurial. Each week and month looks a bit different as we continue to experiment with new strategies and optimize our approach to existing channels. As the Content Coordinator, you will tell the story of our company through video, written content, social media, customer stories, and public relations work. You will be directly responsible for interfacing with our customers and internal stakeholders to produce amazing video content that promotes the Formic mission and model, and creatively distribute that content to maximize impact. Own Formic’s PR strategy and execution alongside our agency. This will include writing press releases, crafting pitches, and liaising with reporters. Our team is a perfect fit for those looking to work on a range of projects as a member of a team driven by a singular mission: help Formic grow. 

As Marketing Creative Content Lead, you will: 

• Be the driving force for visual engagement and storytelling on the Formic marketing team
• Bring a creative eye to developing engaging content for our target markets (CPG, Food, Bev, Consumer Chemical) and personas (CEO, COO, Plant Manager, Continuous Improvement Engineers)
• Lead the creation of multi-media marketing content including video creation, graphic design, shareable content, ads, print collateral, and social media posts that support Formic's brand identity, value proposition, and customer journey - resulting in greater awareness and lead generation
• Leverage playbooks and approaches that you have previously succeeded with to generate foundational success in visual storytelling
• Contribute ideas to leverage multi-media content to engage at all levels of the marketing and sales funnel
• Create sales and marketing assets for use in developing pipeline, closing business, nurturing customer relationships, and sales enablement
• Support the aggregation of core company messaging both internally and externally
• Help drive the growth of the business
• Work cross functionally with other members of the marketing team and Formic as a whole to deliver compelling content and campaigns

What makes you a great fit:

• 4+ years of video and graphic design experience with a creative agency or a specific focus on B2B marketing
• Video production experience, including some combination of shooting, directing, editing, and/or motion graphics for both long and short form video
• Capable of distilling complex subjects into simple and easy to understand visuals and communicating the same information to different audiences in ways they will best consume it
• Creative, entrepreneurial, and opinionated about what makes for great content in a B2B environment, with the determination and focus to execute, even when participants are reluctant to participate 
• Fantastic cross-functional collaborator with all departments at the company, and interpersonal skills to get many different types of communicators comfortable being in front of the camera
• Excited to be a part of a dynamic, growing and changing organization
• A creative thinker and self-starter who comes to the table with ideas for projects and can execute with minimal oversight
• A fantastic communicator - we are a fully remote organization, and thus, place a premium on crisp, concise emails,