Director, Events and Meetings (HYBRID)

Be part of an amazing story.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Director of Events & Meetings leads the team to develop a comprehensive eventing strategy, across Macy’s stores and select signature corporate events. This role primarily is designed to drive sales, increase foot traffic, and enhance customer engagement through high-impact events that elevate the Macy’s brand experience. Reporting to the SVP, Corporate Communications and Public Affairs and maintaining dotted-line connectivity to key cross-functional partners, this leader ensures seamless coordination between store strategy, marketing, merchandising, and communications teams.

What You Will Do

Event Strategy & Execution

• Collaborate with business function partners to develop seasonal, actionable playbooks for Macy’s store leadership to execute enticing customer events and activations that will drive traffic, sales conversion and brand engagement across markets.
• Design event strategy for various stakeholder groups, including companywide internal events, that offer compelling experiences and measurable KPIs/goals.
• Optimize event execution processes to ensure efficiency, scalability and consistency across locations.

Marketing, Merchants, Communications & Cross-Functional Coordination

• Serve as the lead amongst multiple departments to ensure and enable effective collaboration, consistency and measurable sales results.
• Collaborate with Marketing on seasonal brand creative and messaging and to align events with broader company initiatives.
• Work closely with Communications to ensure messaging consistency.
• Build relationships with vendors and brand partners to enhance event reach and effectiveness.

Operational & Financial Oversight

• Develop and implement processes to operationalize the event vision, ensuring smooth execution at scale.
• Review and benchmark results of clear KPIs and ROI metrics to measure event success, including foot traffic, sales impact and customer engagement.
• Prepare a case for budget approval and oversee efficient execution while achieving maximum impact.

Leadership & Future Growth

• Lead, mentor and develop a high-performing team focused on retail event production, PR and marketing.
• Ensure a relationship based collaborative team focused on results-driven approach, where data and insights inform strategy and execution.
• Foster an environment of acceptance and respect that strengthens relationships within my team and across Macy’s, and ensures authentic connections with customers and communities. 
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Event Strategy & Execution – Expertise in conceptualizing, producing, and executing high-impact events that drive traffic, sales, and brand engagement.

Retail Marketing & Consumer Engagement – Strong understanding of retail marketing, experiential activations, and strategies that enhance customer interaction.

Cross-Functional Collaboration – Proven ability to work across departments, including marketing, merchandising, communications, and store leadership, to align events with company goals.

Stakeholder & Vendor Management – Experience building and managing relationships with internal stakeholders, external vendors, and brand partners to maximize event effectiveness.

Data-Driven Decision Making – Ability to define, track, and analyze event success metrics (e.g., sales impact, foot traffic, customer engagement) to optimize future initiatives.

Operational & Financial Acumen – Experience in budgeting, forecasting, and operationalizing large-scale event strategies while ensuring efficiency and scalability.

Leadership & Team Development – Strong leadership skills to mentor, develop, and manage a high-performing team focused on event production, PR, and marketing.

Project & Time Management – Highly organized, detail-oriented, and capable of managing mul