Marketing Director

From athletes to remote workers, people around the world want to eat well and live healthier, more active lives. Our award-winning performance and lifestyle brands include Optimum Nutrition, Isopure, BSN, think! bars, Amazing Grass and more.  Whether you want to build muscle, reach peak performance, eat more protein-rich foods, or lose weight, we have a product to match.

 

We are hiring a Marketing Brand Director who will be responsible for leading, developing, and executing brand building and marketing plans for Optimum Nutrition, the #1 sports nutrition brand! This is a high visibility and key leadership role within the organization with regular interaction and exposure to senior leadership team. 

 

 

Key areas of responsibility include omnichannel marketing strategy across the funnel inclusive of communication and activation plans, management of marketing budget that reflects brand objectives, and agency management to deliver fully integrated marketing plans across the funnel:

 

• Lead the development of 360 activation plans and marketing communications inclusive of digital media, retailer media, influencers and brand ambassadors, in-store customer activation that delivers against marketing objectives and long term brand equity growth plans.
• Lead and develop communication strategy and storytelling across portfolio that support strategic lines of business.
• Oversee storytelling and communication of the brand’s overall marketing strategy and activation plans both for internal and external stakeholders.
• Oversee agency management to ensure strategic partnership and linkages across the various agencies, internal creative team, and brand team.
• Oversees brand marketing budget to ensure key ATL/BTL initiatives are efficiently supported and deliver against marketing objectives and drive spending efficiencies to maximize working dollars.
• Drive rigor against KPIs leveraging analytics to ensure we are constantly optimizing tactics across the various elements of the funnel and linking to business results.
• Drive alignment across brand and marketing KPIs to ensure overall brand strategy and annual plans are being properly supported.
• Champion best in class execution levering creative assets to drive brand distinctiveness and breakthrough in the marketplace.

 

 

Experience

• Bachelor’s degree with 8 years or more of brand marketing or brand equity experience.
• Strong leadership skills in managing/influencing teams and implementing key business initiatives
• Ability to comprehensively understand and convert consumer, category, competitor, and channel/customer insights
• Successful track record of developing creative methods for growing brands
• Ability to effectively apply knowledge of business drivers to deliver financial objectives via P&L management, budget development and tracking, and demand/financial forecasting
• Knowledge of advertising process and evaluation as well as new product launches
• Advanced MS Suite - PowerPoint and Excel

 

 

Glanbia Performance Nutrition has enjoyed consistent double-digit growth which has been achieved both organically and through acquisition. Today, GPN has approximately $1.2B in revenue and 2,500 employees worldwide. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, GPN is the only sports nutrition company to manufacture and market items in every product category.

 

 

Apply now and make a difference in the world of health and wellness! Compensation for roles at Glanbia varies depending on a wide range of factors including but not limited to the specific office location, role, skill set and level of experience.  Glanbia provides a reasonable range of compensation for roles that may be hired in IL. The annual salary for IL based employees for this role is $165,000-$230,000 plus an annual bonus. This range may not be applicable to other locations. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range.