VP, Brand

<div class="content-intro"><h3><span style="color: rgb(0, 0, 0);">WeightWatchers is a global digital health company.&nbsp;</span></h3> <p>WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.</p> <p>As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing <strong>new clinical pathways for GLP-1 medication access</strong>, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.</p></div><h3><strong>The Role</strong></h3> <p><strong>Reporting to the Chief Experience Officer</strong>, the VP of Brand is the orchestrator of our brand’s vision and the master of organizational diplomacy. You play a critical role in the brand’s positioning, purpose, and point of view—ensuring clarity, consistency, and relevance across every touchpoint. Our in-house talent and agency partners are world-class and we need a high-level leader to serve as the glue—the powerhouse who builds the long-term architecture and manages at the executive level so our creative engine can thrive.</p> <p>This is a role of vision and framework, not micromanagement. You aren’t here to pick fonts or write the hooks; you are here to own the <strong>"Why"</strong> and the <strong>"Where."</strong> While our functional leads own the "How," you provide the strategic pushback, clarity, and protection necessary to ensure our work drives massive cultural impact.</p> <p>This role is a force multiplier for the current team - someone whose primary function is to create the conditions for more and better work to happen, not to become another layer for creative approval or execution.&nbsp;</p> <p>Helps scale output without diluting quality.&nbsp;</p> <p>This role is critical in strengthening the connection between Brand and Marketing - ensuring brand strategy and creative vision lead the work, while Marketing helps operationalize, distribute, and pull that work effectively through the customer funnel.&nbsp;&nbsp;</p> <p>Brand defines the narrative, creation direction and emotional connection with the consumer, while Marketing maximizes reach, performance, and conversion across channels.&nbsp;</p> <p>Core responsibility of this role is creating organizational clarity on who the customer is, what we stand for,