Director of Strategic Communications

About Us

Greater Spokane Incorporated (GSI) is a non-profit organization dedicated to economic development and community growth in the Spokane region. We foster collaboration among businesses, government, and community leaders to create a vibrant economy. Join our team and help us build a better Spokane.

**This position is based in Spokane, WA and requires in-office attendance.**

**To be considered, applicants MUST SUBMIT BOTH A RESUME AND A COVER LETTER that outlines their interest in the role and demonstrates how their skills and experience align with the stated qualifications. Applications submitted without a cover letter may not be reviewed.**

Job Purpose:

The Director of Strategic Communications is responsible for developing and executing integrated communication strategies that elevate GSI’s brand, visibility, and impact. This role oversees all internal and external messaging—including media relations, digital content, and written materials—to ensure clarity, consistency, and alignment with GSI’s mission and strategic goals. The Director works cross-functionally to craft and distribute compelling messages that support organizational priorities, engage key stakeholders, and advance GSI’s role as a trusted voice in the region.

Essential Responsibilities:

To perform this job successfully, an individual must be able to satisfactorily perform each of the essential responsibilities listed below. Reasonable accommodations will be provided to enable a qualified individual with disabilities to perform the essential position functions. Essential functions include, but are not limited to the following:

Content Development and Brand Management

• Create, design, and manage digital assets including social media posts, newsletters, web content, and event materials in alignment with GSI’s brand guidelines.
• Develop clear, action-driven communications that translate complex concepts for diverse audiences.
• Design and produce PowerPoint presentations and event visuals.

Social Media and Digital Strategy

• Plan, schedule, post, and manage GSI’s social media platforms, ensuring timely delivery of campaigns and projects.
• Monitor and respond to social media engagement to build community, enhance visibility, and foster two-way communication.
• Maintain organized content calendars, digital asset libraries, and project files.

Event Support

• Provide real-time event communications support, including photography, videography, and rapid content turnaround.
• Assist with marketing and communication needs related to internal and external events.

Organizational Culture & Strategic Engagement

• Contribute to an organizational culture of teamwork, support, engagement, and empowerment.

• Provide strategic input on issues affecting the organization.
• Work with colleagues to discover and develop ways to retain, grow, and better align and leverage GSI resources for greater impact.
• Communicate the mission of GSI to personal and professional networks.
• Regularly evaluate GSI’s systems and processes for continuous improvement.

Regular, Full-time, Exempt

$65,000 - $78,000 annually, commensurate with experience and qualifications

Requirements

Knowledge & Skills

To perform this job successfully, an individual must meet the minimum qualifications listed below. These qualifications are representative of the knowledge, skill, and/or ability required to perform this job:

• Strong skills in social media content development, website management, email marketing, and digital storytelling.
• Proficiency in Adobe Creative Suite (especially InDesign, Illustrator, Photoshop, and Canva).
• Working knowledge of web content management systems (e.g., WordPress) and CRM platforms.
• Familiarity with social media scheduling and monitoring tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, Meta Insights).
• Strong writing, editing, and verbal communication skills with the ability to translate concepts into engaging digital content.
• Self-starter who thrives in a fast-paced, collaborative, and mission-driven environment.
• Ability to manage multiple projects simultaneously with attention to detail and deadlines.

Education and Experience:

• Associate or Bachelor’s degree in graphic design, marketing, communications, or a related field required.
• Minimum of two (2) years of relevant professional experience in content production, d