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Internal Communications Editor in Chief

Ford Motor Company
United States, United Statesfull_timeVerifiedPosted 9 Jul 2024

About the role

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

With a career on the Ford Communications team, you can bring the message of our exciting innovations to the world! You’ll help build and protect our global reputation, build stakeholder trust, and further our mission of becoming the world’s most trusted mobility company. You’ll be part of a dedicated organization delivering best-in-class, high-impact communications programs that support our innovations, industry leadership and commitment to social responsibility.

In this position...

  • With an average of 2.8 million monthly visits, current and former Ford team members depend on the @FordOnline and BlueOvalNow digital channels for company news, strategic business updates and access to crucial business tools.
  • As Editor in Chief for the Internal Communications team, you will directly engage and impact over 170,000 global employees as you keep internal stakeholder audiences informed and inspired with strategic and engaging content across our internal channels. With exceptional storytelling strategies and a disciplined editorial process, you’ll elevate confidence in the future of Ford and ignite passion for our products and services.
  • We are looking for an experienced and strategically imaginative team member who will significantly, then persistently, advance the effectiveness of these channels, with reputations for must-see content that beneficially influences the thinking and behavior of Ford colleagues and retirees.

What you'll do...

  • This role is responsible for developing creative, streamlined, editorial content for Ford’s employees, partners and alumni via the @FordOnline intranet, the BlueOvalNow employee app, digital signage and alumni communications. You will:
  • Build and lead our editorial process and content team, including cross-functional partners, interactive designers, videographers and internal reporters
  • Collaborate with the larger Ford Communications team to create editorial plans to support all major skill team moments like product launches, etc.
  • Re-evaluate and reimagine processes and practices as needed to consistently maintain a high-performance internal communications newsroom
  • Inspire your team to tell compelling stories through film and video, graphic design, and thoughtful prose with angles tailored to our internal audiences
  • Using data and insights to identify unique and intriguing storytelling opportunities to drive attention, excitement, engagement and business results
  • Identify and exploit emerging content and creative platform trends/software
  • Deliver multi-channel content propositions to optimize our storytelling objectives
  • Act as a true organizational leader and partner within the overall Ford Employee Communications team to ensure the editorial strategy is aligned with that of Employee Engagement.
  • Inspire a culture of optimism, competitiveness and creative excellence
  • Monitor and evaluate content performance and engagement
  • Utilize data and research to ensure that campaigns are successful
  • Balance staff and production budgets

You'll have...

  • Bachelor’s degree in Communications, Public Relations, Journalism, English or related field
  • 8-10 years of experience in communications, including experience in online editorial or content management roles
  • Five of more years of experience leading online publishing, channel planning, or content amplification strategies

Even better, you may have...

  • Successful candidate should be able to lead/contribute to a multi-disciplined team and have a background that includes editorial experience in a news-making environment plus public relations or internal communications, digital content marketing or content creation.
  • Demonstrated track record developing comprehensive, integrated strategies designed to tell an enterprise story to internal audiences
  • Strong written and verbal communications skills with an ability to develop compelling stories that are persuasive, engaging and quotable
  • Can-do attitude and a sense of urgency in a rapidly changing environment
  • Energetic and skilled storyteller – long form, short form, visual and up to date with latest trends
  • Self-starter, comfortable operating in a fast-paced and less-defined environment
  • Experience applying quantitative methods, including data, research, impact, and measurement to content strategy
  • Demonstrable experience with and knowledge of social and digital media platforms and tools to bring mobile first approach to our emplo

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Company

Ford Motor Company

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