GRAPHIC PRODUCTION ARTIST

Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Graphic Production Artist in Richmond, Virginia. The Graphic Production Artist is responsible for producing high-impact visual assets across a digital-first marketing ecosystem. The individual in this role helps translate strategy into design, bringing ideas to life through smart, scalable, and visually compelling creative that performs in today’s digital-first marketing world. 

Essential Duties/Responsibilities:

Creative Production and Execution

• Design and produce digital-first creative assets across web, social, email, paid media, landing pages, internal platforms, and emerging digital channels.
• Adapt creative concepts into multiple formats and specifications (static, animated, responsive, interactive) while maintaining brand integrity and visual consistency.
• Execute rapid-turn, high-volume production while maintaining a high standard of design quality and attention to detail.
• Develop creative that is performance-driven, not just visually appealing—designed to support engagement, conversion, and brand growth

Brand Evolution and Visual Storytelling

• Translate Carter Machinery’s established brand into fresh, compelling visual executions that resonate with modern audiences while honoring brand heritage.
• Support brand evolution by introducing contemporary design approaches, digital trends, and innovative visual storytelling techniques.
• Ensure all creative adheres to Cat and Carter brand standards, trademarks, and visual identity guidelines.

Collaboration and Workflow Integration

• Partner closely with Project Managers, Content Strategists, and Digital Teams to deliver creative assets aligned with campaign strategy and business goals.
• Understand how creative functions within funnels, campaigns, and customer journeys.
• Work within established creative workflows and project management systems to meet deadlines and manage multiple concurrent projects.
• Provide design support across business units including machine sales, parts, service, rental, and corporate initiatives.

Production and Asset Management

• Prepare files for digital deployment and print production, ensuring accuracy in sizing, resolution, file formats, and specifications.
• Maintain organized file structures, version control, and creative documentation.
• Track production time and workload to support continuous improvement and resource planning.

Continuous Improvement and Innovation

• Stay current on digital design trends, tools, AI-assisted creative workflows, and emerging formats (e.g., motion graphics, short-form video, interactive content).
• Proactively suggest new creative approaches, templates, and efficiencies to scale design output without sacrificing quality.
• Work in coordination with team to achieve Continuous Improvement goals and objectives.
• Perform other related duties as assigned.

Required Skills/Abilities:

• Strong production mindset.
• Must be able to balance speed, accuracy, and creativity in a fast-paced, deadline-driven environment.
• Strong proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign; After Effects and Premiere Pro preferred).
• Experience designing for digital channels including social media, paid ads, email, websites, and responsive formats.
• Strong understanding of typography, layout, color theory, and visual hierarchy.
• Must have ability to interpret creative briefs and translate strategy into production-ready design assets.
• Excellent time management, organizational, and multitasking skills.
• Must be able to manage multiple projects simultaneously in a fast-paced marketing environment.
• Must be flexible to adjust priorities based on business needs and campaign timelines.
• Strong communication skills and ability to collaborate with cross-functional teams.
• High attention to detail and quality control in production deliverables.
• Comfortable adapting to evolving technology, tools, and workflows (including AI-assisted design tools).
• Promote a positive customer experience.
• Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way.

Education and Experience:

• Minimum five years of professional graphic design or production design experience.
• Bachelor’s degree in Graphic Design, Visual Communication, or related field preferred (or equivalent